Branding & Loyalty Programs Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Oversee the implementation of EMEIA branding strategies within the Compressor Systems and Air Treatment sectors.

• Activate and implement brand value propositions, ensuring clear differentiation, consistent messaging, and alignment with value-selling approaches.

• Lead brand architecture, portfolio positioning, brand transitions, and consolidation projects throughout the region.

• Create and manage execution roadmaps across various countries and channels.

• Facilitate cross-functional collaboration among marketing, communications, legal, digital, operations, sales, and customer support teams.

• Track project milestones, manage stakeholder relationships, and guarantee the smooth implementation of branding modifications.

• Develop, execute, and oversee customer loyalty and retention programs.

• Create loyalty frameworks, customer recognition initiatives, incentive structures, and engagement campaigns.

• Establish program KPIs and assess participation, retention, advocacy, and revenue influence.

• Analyze customer feedback, market trends, and competitor programs to enhance loyalty efforts.

• Ensure the consistent application of brand standards, visual identity systems, messaging frameworks, and communication guidelines.

• Advise local marketing teams, distributors, and business units on best practices for branding.

• Forge partnerships with regional leaders, product teams, sales organizations, distributors, and service teams across EMEIA.

• Provide program updates, recommendations, and assessments of business impact to senior leadership.

• Monitor brand compliance, customer engagement, program participation, and business results; deliver regular reports and actionable insights.

⛳️ Requirements

• A bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.

• 5–10 years of experience in brand management, marketing, customer engagement, loyalty programs, or similar fields.

• Proven experience in managing complex cross-functional projects involving multiple countries and stakeholders.

• Strong knowledge of brand governance, brand execution, and customer lifecycle management.

• Preferred experience in a B2B industrial, manufacturing, engineering, or technology setting.

• Familiarity with supporting regional or global branding projects.

• Understanding of customer retention, customer experience, and the development of loyalty programs.

• Ability to think strategically.

• Proficient in project and program management.

• Expertise in brand management and governance.

• Skills in customer loyalty and retention.

• Capability in stakeholder management.

• Strong analytical and data-driven decision-making skills.

• Results-oriented approach.

🏝️ Benefits

• Private health insurance

• Life insurance coverage

• Pension plan

• Flexible working arrangements

• Employee stock programs and recognition initiatives

• Access to wellbeing and employee assistance programs