Brand Strategy Manager

This is a fully remote position, open to applicants in Alaska, +36 more states.

📋 Description

• Lead strategic workstreams assigned for the rebranding initiative, encompassing competitive and category analysis, brand architecture scenarios, positioning territories, and supporting proof points.

• Integrate research findings, insights from cross-functional teams, and market data to formulate strategic implications and actionable recommendations.

• Compose sections of the brand strategy house, inputs for creative briefs, decision frameworks, and materials intended for executive audiences.

• Facilitate and support workshops and decision-making sessions.

• Contribute to agency development by preparing strategic inputs, assessing agency outputs, providing feedback, and leading discussions with delegated agencies.

• Oversee brand activation for a designated business segment, including campaigns, messaging, and significant moments.

• Report to the Senior Brand Strategy Lead and assist in the advancement of Coursera and Udemy's cohesive brand identity.

⛳️ Requirements

• A minimum of 5 years of experience in brand strategy, brand marketing, or a closely related strategic position.

• Proven experience in translating research and ambiguous information into clear, strategic recommendations.

• Capability to work autonomously with minimal supervision within a lean team structure.

• Background in developing brand architecture, positioning, or messaging frameworks.

• Proficient in writing and synthesizing information to create decision-ready materials.

• Experience in collaborating with or managing external agencies.

• Ability to thrive in fast-paced, deadline-oriented environments aligned with a fixed E-Team gate cadence.

• Familiarity with navigating company mergers, rebranding, or brand-architecture consolidation is a plus.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Bonus programs.

• RSU equity programs.

• Global perks.

• Flexible options for working from home, in an office, or in a collaboration space.

• Opportunities for career advancement.

• Reasonable accommodations available upon request.