Brand Operations & Enablement Manager

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Lead the daily management and ongoing development of H&R Block’s brand governance framework.

• Ensure the consistent application of brand standards throughout the organization.

• Provide guidance to cross-functional teams regarding brand standards, messaging, visual identity, and best practices.

• Analyze the marketplace and internal executions to identify opportunities for enhancing brand consistency and effectiveness.

• Design and implement programs that educate, equip, and motivate associates to comprehend and activate the H&R Block brand.

• Develop training materials, workshops, onboarding resources, and self-service tools.

• Create scalable systems and resources that empower teams to produce brand-aligned work independently and efficiently.

• Assist in the development and refinement of brand standards in response to customer needs, business objectives, and market conditions.

• Aid in the planning and execution of selected brand initiatives.

• Organize internal activation programs that engage associates and foster pride, advocacy, and connection to the brand.

⛳️ Requirements

• Bachelor’s degree in a relevant field or an equivalent combination of education and work experience.

• Over 5 years of experience in brand management, brand operations, integrated marketing, project management, communications, or related disciplines.

• Proven experience managing complex projects involving multiple stakeholders and priorities.

• Strong knowledge of branding principles, governance, and marketing operations.

• Outstanding organizational, communication, and relationship-building skills.

• Demonstrated capability to create structure, enhance processes, and drive alignment across teams.

• Excellent presentation, facilitation, and training abilities.

• Ability to balance strategic thinking with practical execution.

• Preferred: Experience in supporting enterprise brand programs or governance initiatives.

• Preferred: Experience in developing training, enablement, or change management programs.

• Preferred: Experience in cause marketing, community engagement, or ESG-related initiatives.

• Preferred: Experience in managing agencies, vendors, or external partners.

• Preferred: Familiarity with marketing technology, digital asset management, workflow systems, and AI-enabled marketing tools.

🏝️ Benefits

• Competitive pay.

• Medical and prescription drug coverage for eligible associates and their dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Continuous learning opportunities.

• Support for personal and professional life both inside and outside of work.

• Potential for incentive compensation or short-term incentive plans.