Brand Marketing Manager – Societies

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Act as the main liaison among Global Brand Marketing, Global Society Relations & Operations, and CFA Societies for brand activation and marketing enablement directed at societies.

• Assist in the creation and implementation of the society activation roadmap that aligns with enterprise priorities, audience strategies, and market investment plans.

• Convert marketing strategies, campaigns, and enterprise objectives into actionable activation models, guidelines, and resources.

• Create and enhance scalable activation playbooks, toolkits, implementation frameworks, and participation models.

• Collaborate with Brand Marketing, Society Relations, Communications, Membership, and other enterprise teams.

• Foster relationships with society leaders, staff, marketers, and regional stakeholders; collect feedback and market insights.

• Establish and oversee processes for activation planning, intake, communication, and feedback.

• Aid in the consistent application of CFA Institute brand standards, coordinating brand reviews, approvals, and risk mitigation efforts.

• Identify compliance issues and enhance guidance, training, templates, and support resources.

• Design and facilitate training programs, office hours, webinars, workshops, conference content, and self-service resources.

• Encourage the use of resources and share best practices, case studies, and successful activation methods.

• Own and enhance the Society marketing asset ecosystem, including digital asset management platforms.

• Define and monitor metrics for adoption, participation, activation quality, engagement, and other success indicators.

• Assess activation results and recognize opportunities for improving effectiveness and expanding successful practices.

• Assist in reporting and sharing insights that demonstrate the impact of society activation initiatives.

• Manage assigned vendors, agencies, budgets, timelines, and project deliverables.

• Ensure that external resources and agency partnerships support scalable capability development, knowledge transfer, and sustainable outcomes.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and experience.

• Proven experience in integrated marketing, brand activation, regional or field marketing, partnership marketing, or a related discipline.

• Experience in coordinating and executing multi-market or global marketing programs within a complex, matrixed organization.

• Experience in translating established strategies into locally relevant execution.

• Professional experience working with chapters, affiliates, franchises, member organizations, regional offices, strategic partners, or similar distributed networks is highly preferred.

• Experience in developing enablement programs, toolkits, training resources, activation frameworks, or other scalable methods supporting adoption across distributed stakeholder groups.

• Strong understanding of brand strategy.

• Ability to adapt global marketing initiatives into locally relevant activation while ensuring brand consistency.

• Ability to cultivate relationships, influence stakeholders, and drive adoption without direct authority in a matrixed environment.

• Demonstrated success in managing complex projects, budgets, agencies, vendors, and multiple concurrent workstreams.

• Knowledge of financial services, professional education, membership organizations, or association environments is preferred.

• High proficiency in Microsoft Office.

• Familiarity with project management and collaboration platforms.

• Ability to communicate effectively with stakeholders across various regions and time zones, adapting communication style and approach to different cultural and business contexts.

🏝️ Benefits

• Eligibility for an annual incentive bonus.

• 12% employer contribution to a 401(k) or pension plan.

• Comprehensive medical benefits package.

• Health coverage.

• Generous time off.

• Competitive retirement plans.

• Flexible work options.

• Wellbeing and development programs.