Brand Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Create realistic brand marketing scenarios grounded in personally executed work.

• Identify business challenges, anticipated decisions, outcomes, and evaluation criteria.

• Develop scenarios that incorporate imperfect, incomplete, or conflicting marketing data.

• Formulate and assess brand positioning and strategic-direction initiatives.

• Evaluate messaging, audience considerations, brand investment choices, and brand uniformity.

• Analyze brand tracking studies and share-of-voice metrics.

• Interpret brand performance and market indicators while assessing evidence-based conclusions.

• Evaluate messaging consistency across various regions, audiences, channels, and touchpoints.

• Create and scrutinize scenarios involving unique brand assets.

• Assess marketing channel and tactical recommendations, trade-offs, prioritization, and resource limitations.

• Collaborate with simulated email, storage, CRM, project management, social media, web analytics, SEO/AEO, advertising, CMS, product analytics, and customer support environments.

• Define realistic documents, dashboards, personas, and tool states.

• Examine Google Analytics 4 data where applicable.

• Draft or review reference solutions and evaluation standards.

• Evaluate completed scenarios and analyze diagnostic reasoning, prioritization, trade-offs, planning, execution, and reporting.

• Offer clear written justifications supporting evaluation decisions.

⛳️ Requirements

• Practical professional experience in brand marketing.

• Proven track record of ownership over brand positioning, brand tracking, and brand investment choices.

• In-depth understanding of brand strategy, messaging, share of voice, and channel decision-making.

• Proficient in interpreting brand tracking studies, share-of-voice metrics, and Google Analytics 4.

• Strong capability to analyze disorganized or conflicting information and arrive at justifiable marketing decisions.

• Exceptional written reasoning and the ability to articulate why a marketing decision is sound or ineffective.

• Previous experience in developing AI training environments, reinforcement-learning settings, or simulated business case studies is highly desirable.

• Certification from Rubric Academy or Rubric Bootcamp is strongly preferred.

• Comfortable working autonomously within detailed evaluation frameworks and project guidelines.

• Applicants must complete a brief multiple-choice knowledge assessment specific to brand marketing prior to review.

• Work must be conducted without using confidential or proprietary information from any employer, client, institution, or third party.

• H1-B and STEM OPT support is not available for this position.

🏝️ Benefits

• Part-time independent contractor opportunity.

• Fully remote work environment.

• Flexible scheduling based on project requirements.

• Project durations may be adjusted or concluded based on project needs and performance.

• H1-B and STEM OPT support is not available for this position.