Brand Manager – Onco-Hematology

This is a fully remote position, open to applicants in France.

📋 Description

• Formulate the marketing strategy and implement operational plans to enhance the patient experience and optimize product usage in France.

• Manage available resources to meet objectives while adapting EU/Global strategies to the national context.

• Assist the commercial team in France and work collaboratively with cross-functional teams.

• Spearhead the development and execution of the local marketing strategy aligned with the EU brand plan.

• Generate, gather, analyze, and incorporate market data, field insights, and healthcare professional (HCP) insights.

• Develop and execute the tactical plan in collaboration with cross-functional teams.

• Ensure effective collaboration and alignment with colleagues and teams from other countries.

• Identify innovative opportunities to distinguish the brand, enhance stakeholder value, improve product performance, maximize user experience, and streamline the patient journey.

• Drive the creation and execution of an omnichannel marketing plan tailored for the French market.

• Monitor and report relevant KPIs and the performance of key initiatives.

• Create and validate branded promotional materials in compliance with French regulatory standards.

• Collaborate with HCPs through regular engagement to inform strategies, tactics, and projects.

• Participate in national and international scientific conferences, symposia, and workshops.

• Contribute to forecasting models and update assumptions as necessary.

• Oversee and plan the marketing expense budget.

• Operate in accordance with BeOne standards of conduct and relevant laws and regulations.

• Organize regular training sessions and updates for Key Account Managers alongside the Training Manager.

• Identify and coordinate with agencies, vendors, technologies, tools, and partners; manage project contracts, invoicing, and communication.

• Lead project teams and cross-functional initiatives.

• No direct reports.

⛳️ Requirements

• Minimum of 3 years of relevant experience in customer engagement or marketing roles within the pharmaceutical or biotechnology sector.

• Prior experience and knowledge in Hematology/Oncology.

• Experience with omnichannel strategies is a plus.

• Excellent organizational skills and keen attention to detail.

• Ability to manage multiple priorities and engage various stakeholders.

• Proactive and solution-focused mindset.

• Strong communication and interpersonal abilities.

• Capability to work independently as well as collaboratively within a team.

• High integrity and awareness of compliance issues.

• Self-motivated, demonstrating leadership and adaptability in a dynamic environment.

• Ability to synthesize complex or diverse information.

• Proven project management skills with a structured, rigorous approach.

• Good social skills and a strong capacity for teamwork.

• Independent, meets deadlines, and communicates effectively.

• Highly motivated, solution-oriented with a positive attitude and innovative thinking.

• Ability to handle frequent changes, delays, or unforeseen events.

• Proficient in Microsoft Office (Outlook, Excel, PowerPoint, Word).

• Familiarity with regulatory platforms (e.g., Veeva).

• Fluency in both French and English is required.

• Willingness to travel approximately 30% (for HCP partnerships, FR/EU congresses/events).

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and career advancement.

• Collaborative work environment that fosters innovation.

• Competitive salary and performance-based incentives.

• Flexible working arrangements.