Automotive Brand Marketing Manager – Luxury Import Brands

This is a fully remote position, open to applicants in New Jersey, +2 more locations.

📋 Description

• Create and implement OEM marketing strategies that enhance sales, service, parts, and mobile service performance.

• Ensure alignment of OEM goals with corporate marketing initiatives, media planning, CRM programs, and creative campaigns.

• Act as the primary marketing liaison for Brand Presidents, OEM partners, and key internal stakeholders.

• Oversee the communication and execution of OEM programs, incentives, events, promotions, and product launches.

• Collaborate with Media, CRM, Creative, and Marketing Strategy teams to enhance performance, lead generation, and cost efficiency.

• Assess OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and returns on investment (ROI).

• Manage planning, forecasting, reconciliation, and allocation of OEM co-op funding.

• Monitor compliance with OEM standards, incentive programs, and participation criteria.

• Offer strategic guidance to Field Marketing Directors, Local Marketing Managers, and market leadership teams.

• Analyze performance trends and provide actionable insights for continuous improvement and business growth.

• Represent the company at regional and national OEM marketing meetings and convey key takeaways.

• Assist in acquisition, divestiture, and facility upgrade initiatives with OEM stakeholders.

• Travel up to 50% within assigned markets.

• Report directly to the Vice President of Field Marketing.

⛳️ Requirements

• A minimum of 5 years of marketing experience, ideally in automotive retail, OEM marketing, or a related field.

• Demonstrated capability to lead large-scale marketing initiatives across various markets.

• Strong background in marketing analytics, budgeting, forecasting, and performance measurement.

• Proven experience in influencing senior leadership and fostering alignment across cross-functional teams.

• Successful track record in managing agency and vendor partnerships.

• Advanced skills in Microsoft Office, particularly Excel and PowerPoint.

• Bachelor's degree in Marketing, Communications, Business, or a related discipline is required.

• Experience in automotive retail and OEM marketing.

• Leadership experience in multi-market marketing.

• Knowledge of co-op programs, incentive structures, and OEM compliance standards.

• Experience in supporting both sales and after-sales marketing efforts.

• Capability to work in a standard office environment and travel frequently as business needs dictate.

🏝️ Benefits

• Competitive salary and 401k matching.

• Health, dental, and vision insurance options.

• Maternity benefits.

• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.

• Discounts through YouDecide from leading providers and retailers.

• Partnerships with DRVPNK supporting cancer research and treatment.