Head of Brand Marketing

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Take ownership of the brand narrative, positioning, tone of voice, and brand guidelines for both brands.

• Ensure the two brands remain distinct while maintaining consistent execution across all touchpoints.

• Design and implement a measurable giving-back initiative in collaboration with shelter and rescue partners.

• Develop and manage the annual brand-moment calendar, overseeing each moment from start to finish.

• Oversee concepts, partners, budgets, websites, emails, social media, creators, and press for brand moments.

• Organize pop-ups, events, sponsorships, and stunts with clearly defined budgets and objectives.

• Present brand moments, cause campaigns, and launches to the press directly or via a managed PR agency.

• Cultivate a super-fan community, transforming customer reviews, photos, and stories into engaging brand content.

• Provide monthly reports on brand health and take charge of the brand budget.

• Review pages, packaging, emails, and key advertisements prior to launch and conduct quarterly brand audits.

• Manage national and local shelter and rescue partners, including adoption events and donation drives.

• Achieve positive reviews, gift-guide placements, and awards; maintain the press kit and monitor media mentions.

• Set monthly objectives with the CEO and draft SOPs for repeatable brand operations.

⛳️ Requirements

• Fully remote, full-time position available for candidates based in Canada, the United Kingdom, or Ireland.

• Proficiency in English is required.

• A minimum of 7 years in brand, communications, or brand marketing within consumer brands is preferred; 5–6 years with strong results will also be considered.

• Experience in building awareness and goodwill for a consumer brand through causes, events, and PR efforts.

• Proven ability to plan and execute brand moments from start to finish, on schedule and within budget, collaborating with multiple partners.

• Managed real, measurable, and credible nonprofit or shelter partnerships.

• Capable of transforming moments into stories that resonate with press and customers, demonstrating past press successes.

• Experience running campaigns for a North American audience and managing events and partners remotely through agencies and local contractors.

• Strong attention to detail regarding on-brand execution and consistency across all touchpoints.

• Ability to connect brand initiatives to measurable outcomes such as branded searches, word of mouth, and press coverage.

• Willingness to work overtime or weekends as necessary.

• Genuine passion for the work.

• Excellent cultural alignment with the company's core values.

• Enthusiastic about scaling the company and collaborating closely with the founder.

• Experience in the pet industry is a plus.

🏝️ Benefits

• Bonus structure ranging from 10% to 20% of base salary.