Automotive Brand Marketing Manager – Luxury Domestic Brands

This is a fully remote position, open to applicants in New Jersey, +2 more locations.

📋 Description

• Create and implement OEM marketing strategies that enhance sales, service, parts, and mobile service performance.

• Ensure alignment of OEM goals with corporate marketing plans, media strategies, CRM initiatives, and creative campaigns.

• Act as the main marketing contact for Brand Presidents, OEM partners, and significant internal stakeholders.

• Oversee the communication and execution of OEM programs, incentives, events, promotions, and product launches.

• Collaborate with Media, CRM, Creative, and Marketing Strategy teams to improve performance, generate leads, and enhance cost efficiency.

• Assess OEM-sponsored programs, vendors, and funding opportunities to optimize effectiveness and ROI.

• Manage the planning, forecasting, reconciliation, and allocation of OEM co-op funding.

• Track OEM compliance standards, incentive programs, and participation requirements.

• Provide guidance to Field Marketing Directors, Local Marketing Managers, and market leadership teams.

• Examine performance trends and deliver actionable insights to promote continuous improvement and business growth.

• Represent the organization at OEM regional and national marketing meetings and relay key takeaways throughout the company.

• Assist in acquisition, divestiture, and facility upgrade efforts with OEM stakeholders.

• Report directly to the Vice President of Field Marketing.

⛳️ Requirements

• A minimum of 5 years of marketing experience, ideally within the automotive retail, OEM marketing, or a comparable industry.

• Proven track record of leading large-scale marketing initiatives across various markets.

• Strong knowledge of marketing analytics, budgeting, forecasting, and performance evaluation.

• Experience in influencing senior leadership and fostering alignment among cross-functional teams.

• Demonstrated success in managing agency and vendor relationships.

• Advanced skills in Microsoft Office, particularly Excel and PowerPoint.

• A Bachelor's degree in Marketing, Communications, Business, or a related field is required.

• Experience in automotive retail and OEM marketing.

• Proven experience in multi-market marketing leadership.

• Understanding of co-op programs, incentive frameworks, and OEM compliance standards.

• Experience in supporting both sales and after-sales marketing efforts.

• Willingness to travel up to 50% within assigned markets.

• Ability to operate in a standard office environment and travel frequently as business needs dictate.

🏝️ Benefits

• Competitive salary along with 401k matching.

• Comprehensive insurance plans (health, dental, vision) and maternity benefits.

• Discounts and purchase programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.

• Access to exclusive deals and discounts through YouDecide.

• Commitment to the DRVPNK mission and partnerships with cancer charities nationwide.