Head of Brand Marketing

This is a fully remote position, open to applicants in Mexico, +2 more countries.

📋 Description

• Take ownership of the brand narrative, positioning, tone of voice, and brand guidelines for both brands while ensuring they remain distinct.

• Create and manage a giving-back initiative in collaboration with shelter and rescue partners, monitoring its impact.

• Develop the annual brand moment calendar and oversee each moment from conception to execution, including concepts, partners, budgets, website, email, social media, creators, and press.

• Organize pop-ups, events, sponsorships, and stunts, each with specific budgets and objectives.

• Present every brand moment, cause campaign, and launch either directly or through a managed PR agency.

• Cultivate a super-fan community and transform customer reviews, photos, and stories into brand content.

• Monthly reporting on brand health and management of the brand budget.

• Review pages, packaging, emails, and key advertisements prior to launch, conducting quarterly brand audits.

• Manage relationships with national and local shelter and rescue partners, adoption events, and donation drives.

• Engage with press and podcasts, secure reviews, gift-guide placements, and awards, maintain the press kit, and track media mentions.

• Establish monthly objectives with the CEO and document standard operating procedures for repeatable processes.

⛳️ Requirements

• Fully remote, full-time position based in Mexico, Ukraine, or Brazil.

• Proficient in English.

• Ideally, 7+ years of experience in brand, communications, or brand marketing within consumer brands; 5–6 years with strong results will also be considered.

• Proven experience in building awareness and goodwill for a consumer brand through causes, events, and PR.

• Experience in planning and executing brand moments end-to-end, on schedule and within budget, across multiple partners.

• Background in managing nonprofit or shelter partnerships that are genuine, measurable, and credible.

• Ability to craft narratives around moments that resonate with both press and customers, supported by press achievements.

• Experience in orchestrating campaigns targeted at a North American audience.

• Capability to manage events and partnerships remotely through agencies, partners, and local contractors.

• Keen eye for brand alignment and the ability to maintain consistency across all touchpoints.

• Ability to connect brand initiatives to measurable outcomes such as branded search, word of mouth, and media coverage.

• Willingness to work overtime or weekends as necessary.

• A genuine passion for the work and a strong cultural fit.

• Enthusiastic about collaborating closely with the founder to help scale the company.

• Experience in the pet industry is a plus.

🏝️ Benefits

• Fully remote work arrangement.

• Bonus of 10–20% of base salary.

• Contractor arrangement with monthly invoicing.