Brand Lead

This is a fully remote position, open to applicants in Kenya.

📋 Description

• Develop and enhance HeyDelegate’s brand positioning, value proposition, messaging pillars, audience definition, and competitive differentiation.

• Create clear and distinctive messaging that communicates HeyDelegate’s talent quality, matching process, ongoing support, and value as a long-term staffing partner.

• Develop integrated brand and marketing campaigns to build awareness, credibility, and trust among US-based agencies and target clients.

• Build and manage a purposeful, insight-driven content strategy across LinkedIn, email, the HeyDelegate website, case studies, and other relevant channels.

• Review and enhance website structure, messaging, and overall brand experience to support positioning and lead generation.

• Create proof-based case studies, service materials, presentations, and other sales assets.

• Conduct ongoing research into clients, prospective customers, competitors, and the market.

• Collaborate with the founder and internal team to extract insights, customer stories, and subject-matter expertise, translating them into brand communications.

• Provide strategic direction for visual assets, photography, video, and design.

• Execute priority marketing initiatives and coordinate with external creative partners as necessary.

• Establish brand and marketing metrics, evaluate campaign performance, and refine future strategy and execution.

• Maintain a consistent voice, positioning, and presentation across marketing, sales, recruitment, and client-facing materials.

• Perform additional brand and marketing responsibilities as reasonably required as the company expands.

⛳️ Requirements

• Minimum of five years of relevant experience in brand strategy, brand management, strategic marketing, communications strategy, or a closely related field.

• Proven experience in shaping or repositioning a brand, rather than merely managing social media accounts.

• Strong understanding of brand positioning, audience segmentation, messaging architecture, and campaign strategy.

• Experience in translating brand strategy into content, websites, email campaigns, case studies, and sales materials.

• Strong commercial judgment and an understanding of how brand and marketing contribute to business growth.

• Excellent written and verbal communication skills.

• Strong research, critical-thinking, and storytelling abilities.

• Ability to work directly with a founder, organize incomplete ideas, and transform them into clear strategic direction.

• Ability to operate independently, make sound decisions, and advance work without constant supervision.

• Strong attention to detail and the ability to follow briefs and deadlines precisely.

• Proactive and highly responsive working style.

• Experience working with B2B service companies, staffing businesses, professional-services firms, or agencies is advantageous.

• Experience marketing to US-based businesses is an added advantage.

• Familiarity with website content, SEO, email marketing, and marketing analytics is beneficial.

• Candidates with backgrounds in brand strategy, advertising strategy, account planning, integrated marketing, or strategic communications are encouraged to apply.

🏝️ Benefits

• Contract-based engagement with the opportunity for the scope and level of involvement to expand as the company grows and the working relationship develops.

• Remote work arrangement.