Brand Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement talent branding initiatives across organic and paid social media, events, partnerships, and community platforms.

• Collaborate with Talent and Marketing teams to tailor and disseminate content across key channels and formats.

• Organize TRM’s participation in conferences and events, including speaking opportunities, sponsorships, promotional materials, and logistical arrangements.

• Cultivate relationships with technical communities, professional networks, universities, and other talent stakeholders.

• Develop and facilitate community programs, such as meetups, panels, and virtual events.

• Oversee paid campaigns and sponsorships on LinkedIn, newsletters, and relevant technical communities.

• Monitor campaign effectiveness, community involvement, and impact on the talent pipeline.

• Utilize performance data to suggest enhancements for campaigns.

• Discover and evaluate new channels and programs to broaden outreach to target talent segments.

• Work alongside Marketing, Recruiting, and Leadership to serve as a liaison between TRM’s voice and the talent market.

• Deliver content promptly, assess performance within one week, refine strategies, and focus on measurable reach and influence on the talent pipeline.

⛳️ Requirements

• 3–6 years of experience in growth marketing, community marketing, employer branding, events, or a related discipline.

• Proven track record of executing campaigns across social media, community, event, or partnership channels.

• Strong project management capabilities with the ability to oversee multiple initiatives from conception to completion.

• Experience in supporting events, sponsorships, meetups, or community initiatives.

• Knowledge of paid social media and digital distribution, particularly on LinkedIn.

• Excellent written communication skills and the ability to modify content for different channels.

• Proficient in using data to assess performance and enhance campaigns.

• Demonstrated ownership and resourcefulness in a fast-paced growth environment.

• Experience engaging with engineering or technical audiences is a significant advantage.

• Familiarity with AI tools and agents to streamline workflows while ensuring quality.

• Minimum 4-hour overlap with EST business hours.

🏝️ Benefits

• Eligibility for equity plans.

• Competitive benefits that vary by country and local employment regulations.

• Wellness programs available.

• Paid time off.

• Remote work environment with a distributed-first approach.

• Asynchronous communication practices.

• Opportunities for high ownership and professional growth.