Brand Experience Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead both internal and external brand experiences through impactful events and engagement activities.

• Develop experiences that vividly represent the brand for employees, clients, prospects, and practice partners.

• Collaborate with leaders, subject matter experts, sales teams, account teams, and marketing to ensure experiences align with business goals.

• Oversee event planning from inception to follow-up, including managing timelines, budgets, logistics, vendors, communications, and speaker support.

• Formulate strategies, select VIP touchpoints, gifting strategies, and personalized follow-up moments for key relationships, markets, and customers.

• Integrate projects, target profiles, and consumer insights across various categories, brands, and markets.

• Guarantee that execution prioritizes growth and ROI; assess ROI for strategic coherence and financial feasibility.

• Set KPIs for regional and national initiatives; review activation performance and implement corrective measures as needed.

• Recommend annual category activation budgets that encompass program costs, activation agencies, training, and implementation.

• Work together with brand teams on creative briefs, processes, and brand activation communications.

• Partner with customer marketing and customer development teams to ensure successful in-market activations.

• Take ownership of the strategy and execution of the biannual internal employee conference.

• Create internal engagement moments that enhance alignment, connection, culture, and awareness.

• Organize and implement client and prospect programs, including webinars, thought leadership sessions, virtual events, and regional experiences.

• Develop event themes, content, messaging, and attendee journeys.

• Evaluate engagement, feedback, and business impact to optimize future activations and foster cross-practice growth.

• Manage staff, including motivating, mentoring, training, and facilitating their development.

• Maintain accurate and complete information in accordance with the agency management system data standards.

• Execute duties in line with company policies, procedures, and applicable laws.

• Perform additional duties as assigned.

⛳️ Requirements

• Master's Degree in MBA, Marketing, or a related field.

• Bachelor's Degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.

• Five (5) or more years of experience in a brand activation or marketing role, including managing brand campaigns.

• Experience in B2B, insurance, employee benefits, consulting, financial services, or professional services.

• Certified Marketing Management Professional.

• Highly organized, creative, and collaborative marketer with the ability to manage complex logistics while strategically considering audience experience, relationship-building, brand impact, and business outcomes.

• Strong project management capabilities with a proven ability to oversee timelines, budgets, vendors, stakeholders, and competing priorities.

• Excellent attention to detail and a polished, professional demeanor in experience design and event execution.

• Comprehensive knowledge of implementing and managing marketing strategies.

• Familiarity with CRM programs, with Salesforce preferred.

• Proficient in the MS Office Suite, Cvent, and email marketing tools such as Eloqua and Hubspot.

• Strong writing abilities with the capability to create compelling content.

• Excellent interpersonal skills.

• Strong time management and problem-solving abilities.

• Capacity to prioritize tasks across multiple projects and deadlines.

• Ability to work collaboratively and cultivate strategic relationships with others.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible working arrangements.

• Engaging company culture with team-building activities.