Brand Director

This is a fully remote position, open to applicants in Cyprus, +5 more countries.

📋 Description

• Take ownership and develop the brand platform, including positioning, purpose, personality, promise, and brand architecture for GoMining products and sub-brands.

• Formulate the brand strategy based on research in collaboration with Consumer Research, utilizing brand health, brand lift, and U&A data.

• Define the significance of trust and credibility in a category where skepticism prevails, and establish the brand's response to this challenge.

• Manage brand expression and standards, encompassing visual and verbal identity, brand guidelines, and tone of voice across various markets and languages.

• Oversee the content strategy: determining what is published, the rationale behind it, the target audience, and how it builds upon itself.

• Lead the community strategy and ensure its integration with the brand.

• Set standards for creative briefs and uphold quality across all branded outputs.

• Spearhead 360 campaigns and brand activations for significant partnerships and collaborations, including those in sports and premium brands.

• Supervise creative and brand agencies, external partners, and brand budgets.

• Establish brand KPIs in conjunction with Research and incorporate them into the marketing OKR cycle.

• Conduct a brand audit, identify gaps, agree on the brand strategy work program, commission the brand health baseline, and formulate the content and community transition plan within the first 30 days.

• Approve and implement the brand platform, unify content and community under a single strategy, and enhance creative quality and performance within 3 months.

• Create a baseline-based measurement of awareness, differentiation, consideration, and trust within 6 months.

⛳️ Requirements

• 8+ years of experience in brand, brand strategy, or brand marketing, including a minimum of 3 years in a director-level role with team leadership.

• Proven experience in building or reconstructing a brand platform from research—more than just refreshing a logo, but redefining what a brand stands for and demonstrating its impact.

• Strong background in consumer branding: fintech, consumer tech, or a rapidly expanding brand in a category facing trust issues.

• Authentic creative judgment: capable of guiding designers, writers, and film teams, and articulating why certain outputs do not meet standards—while collaborating with production teams.

• Experience managing content and community as integral components of a brand, rather than as isolated silos.

• Proficient in research and measurement; you engage with data rather than around it.

• Experience in managing agencies and substantial brand budgets.

• Proficient in English with excellent verbal and written communication skills.

• Nice to Have: Experience in sponsorship or partnership activation.

• Nice to Have: Experience in multi-market brand initiatives across the US, EU, MENA, LATAM, or APAC.

• Nice to Have: Background in establishing a brand function within a company that has grown through performance marketing.

🏝️ Benefits

• Professional development: support for courses, conferences, and English language learning (up to 100% coverage).

• Work-life balance: remote or hybrid work options with flexible hours across international teams.

• Paid time off: up to 20 vacation days, 8 company holidays, and 5 personal days annually.

• Recognition programs: structured performance evaluations and team awards.

• Team culture: retreats in international locations (including company accommodations in Cyprus).