Brand Community and Content Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Oversee the daily operations and implementation of Soffe’s organic social media channels, which include Instagram, TikTok, Facebook, Pinterest, and new platforms.

• Develop and manage social content calendars that align with product launches, seasonal promotions, cultural events, and brand objectives.

• Publish, schedule, and optimize content while ensuring a consistent brand voice is maintained.

• Interact with the community and foster relationships with consumers and brand enthusiasts.

• Monitor feedback from consumers and creators, assess social performance, gauge community sentiment, and track cultural discussions.

• Formulate strategies to enhance engagement, improve audience quality, and boost community involvement.

• Track and report on social media performance metrics, audience growth, engagement levels, and community well-being.

• Manage relationships with influencers, creators, athletes, ambassadors, and brand advocates.

• Oversee product seeding, gifting, outreach efforts, campaign participation, content specifications, and relationship management.

• Create ambassador and community initiatives across fashion, fitness, college, athletic, and military sectors.

• Maintain databases of creators and relationship records; monitor content delivery, earned media, engagement, and partnership success.

• Collaborate with influencer and PR agencies on creator strategies, activations, and campaign implementations.

• Manage affiliate and creator-commerce programs, including ShopMy.

• Recruit, onboard, and support affiliate and creator partners.

• Partner with the Ecommerce team to enhance conversion rates and increase affiliate-attributed revenue.

• Convert brand and commercial objectives into specific content plans for each channel.

• Work with the Creative team to brief assets and develop social-first content.

• Organize community and creator content for social media, email, websites, affiliate marketing, influencer interactions, PR, and other consumer channels.

• Collaborate with Paid Media and Ecommerce teams to amplify content and identify conversion opportunities.

• Attend photoshoots, events, and brand activations when necessary to capture behind-the-scenes and social-first content.

• Work together with Marketing, Creative, Ecommerce, Product, PR agencies, creators, and external partners.

• Engage in campaign planning, launch meetings, and seasonal marketing assessments.

• Utilize performance data and consumer insights to suggest enhancements in engagement, content effectiveness, program efficiency, and return on investment (ROI).

⛳️ Requirements

• 4–7 years of experience in social media, influencer/creator marketing, community management, content creation, or brand marketing.

• Previous experience with a fashion, apparel, beauty, lifestyle, wellness, or premium consumer brand is highly preferred.

• Strong comprehension of culturally relevant, aspirational, authentic, and premium consumer branding.

• Proven experience in managing relationships with creators, influencers, ambassadors, affiliates, or brand communities.

• Practical experience with creator and affiliate platforms such as ShopMy, TikTok Shop, or similar tools.

• Extensive knowledge of Instagram and TikTok; working knowledge of Facebook, Pinterest, social listening tools, and emerging social platforms.

• Strong instincts for content and brand development.

• Exceptional written communication skills and the ability to build relationships effectively.

• Highly organized, capable of managing multiple creators, campaigns, timelines, and stakeholders simultaneously.

• Analytical mindset with the ability to interpret performance metrics.

• Comfortable working collaboratively in a dynamic, entrepreneurial setting.

• Experience with Shopify is a plus.

• Content creation and editing skills with tools like CapCut, Canva, or similar software are a plus.

• Ability to occasionally lift or move up to 25 pounds.

• Regular daily attendance is essential.

• Willingness to move between departments for collaboration with others.

🏝️ Benefits

• Full-time employment.

• Remote work arrangement.

• Reasonable accommodations for individuals with disabilities.

• Occasional off-shift support and limited travel required.