Brand and Marketing Creative Principal

This is a fully remote position, open to applicants in United States.

📋 Description

• Bring Pacaso’s brand to life through visual, written, and motion content.

• Plan and execute shoots featuring owners, founders, influencers, celebrities, and destinations.

• Develop interview questions and conduct on-camera interviews.

• Recruit and manage camera crews and photographers.

• Oversee shot lists, casting, scheduling, locations, releases, budgets, and edits.

• Create video assets, cutdowns, CTV and YouTube spots, and social media content.

• Establish AI-assisted creative workflows and asset variations.

• Manage owner testimonial programs from start to finish.

• Set photography and video standards across homes and destinations.

• Build and maintain networks of photographers and videographers.

• Lead marketing design efforts across emails, advertisements, decks, one-sheets, print, and out-of-home media.

• Sustain the marketing design system, templates, and visual craftsmanship in Figma.

• Direct social media, content, and PR partnerships.

• Oversee asset libraries, licensing, usage rights, renewals, vendor relationships, and production budgets.

• Collaborate with the VP of Marketing, growth team, founders, company partners, and agencies.

⛳️ Requirements

• A minimum of seven years in brand, design, and creative roles.

• At least two years in a leadership position.

• Experience working in-house at a respected brand, at an agency serving such brands, or both.

• A portfolio showcasing premium work across identity, digital, print, video, and campaigns.

• Personally designed or art-directed projects.

• Proven experience in building a design system.

🏝️ Benefits

• Competitive base salary and significant equity.

• Discretionary time off.

• Comprehensive medical, dental, and vision coverage for you and your family.

• Sponsored memberships for One Medical, Peloton, and WellHub.

• 401(k) plan.

• Paid parental leave for both primary and secondary caregivers.

• Home office stipend.

• Monthly reimbursements for internet and cell phone expenses.

• Quarterly team gatherings.

• Ongoing investment in learning and development.