Brand and Community Growth Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the execution of organic social channels across Instagram Reels, YouTube Shorts, and TikTok to enhance brand visibility.

• Create and share bilingual social content in English and Spanish that increases audience reach, engagement, and organic brand search visibility.

• Develop and lead a Reddit strategy aimed at accident- and legal-related subreddits by engaging authentically, transparently, and helpfully.

• Oversee online reputation management on review platforms by promoting positive reviews, responding swiftly, and maintaining a consistent brand voice.

• Monitor brand mentions, sentiment, and discussions across social and community platforms, providing timely and on-brand responses.

• Organize and sustain a bilingual organic social content calendar that aligns with larger campaigns, educational content, community initiatives, and seasonal themes.

• Transform YouTube, web, and educational content into short-form social and community formats.

• Collaborate with SEO, GEO, YouTube, email and CRM, web, creative, and brand teams.

• Increase audience, engagement, and referral traffic to Los Defensores properties through organic social and community strategies.

• Recognize emerging platforms, formats, trends, and community opportunities relevant to audiences interested in accidents, injuries, and safety.

• Monitor and report on social and reputation performance, translating data into actionable insights and recommendations.

• Maintain content calendars, asset trackers, response guidelines, and reporting materials.

• Ensure social and community activities adhere to brand standards, legal sensitivities, accessibility best practices, and compliance requirements.

⛳️ Requirements

• A minimum of 4 years of experience in social media management, community management, online reputation management, or a similar digital marketing role.

• Bilingual proficiency in English and Spanish is strongly preferred, with the ability to produce culturally relevant content for both English and Spanish-speaking audiences.

• Hands-on experience in creating and publishing short-form video content for platforms such as Reels, Shorts, and TikTok.

• Proven experience in establishing an authentic organic community presence on platforms like Reddit, forums, or similar online communities.

• Experience in managing online reviews and reputation on platforms such as Google, Yelp, or comparable review sites.

• Strong grasp of organic social growth, engagement strategies, content trends, and best practices across platforms.

• Familiarity with social media management, listening, and analytics tools like Sprout Social, Hootsuite, Later, Brandwatch, or similar platforms.

• Capability to interpret social and reputation metrics and convert data into clear recommendations that enhance awareness and engagement.

• Exceptional writing, editing, content direction, and visual storytelling abilities.

• Familiarity with project management tools such as ClickUp, Asana, Monday.com, Trello, or similar workflow applications.

• Experience in lead generation, multicultural marketing, legal services, healthcare, financial services, or consumer education brands is an advantage.

• Ability to manage multiple platforms, priorities, and deadlines while ensuring strong attention to detail and quality control.

• A bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field is preferred.

🏝️ Benefits

• 3 Weeks Paid Time Off

• 12 Weeks of Paid Parental Leave

• Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)

• 401(k) Retirement Savings Plan

• Wellness Initiatives/Employee Assistance Program

• Rewards and Recognition Programs

• Career Development Opportunities