Customer and Community Marketing Manager

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Create and implement customer and community advocacy programs that highlight success narratives, proof points, and shared outcomes.

• Develop a framework to gather customer insights and success narratives, establishing feedback loops with Product Marketing, Campaign, and Field teams.

• Initiate programs that strengthen relationships with customers and key partners within the IFS Copperleaf ecosystem.

• Collaborate with Customer Success, Product Marketing, and Sales teams to identify engagement opportunities that promote pipeline growth, adoption, and advocacy.

• Plan and execute integrated campaigns that showcase customer success, ecosystem collaboration, and expansion of the install base.

• Produce case studies, success stories, videos, and solution highlights.

• Work alongside regional and field marketing teams to localize and activate community-driven initiatives on a global scale.

• Define and monitor KPIs, including pipeline contribution, engagement levels, and advocacy metrics.

• Report on program performance and insights to marketing and sales leadership, suggesting strategic and investment optimizations.

• Utilize AI tools and marketing technologies to assess performance, tailor engagement, and enhance impact.

⛳️ Requirements

• Over 5 years of experience in B2B marketing, ideally in enterprise software, SaaS, or asset management sectors.

• Demonstrated success in customer marketing, having developed and led advocacy, expansion, retention, and community programs.

• Strong comprehension of enterprise buyer journeys and go-to-market strategies in complex enterprise sales cycles.

• Exceptional communication, collaboration, and stakeholder management abilities.

• Proven experience managing multiple projects across various regions and functions.

• Comfortable operating within a global, matrixed organization.

• Experience with IFS or comparable enterprise software ecosystems is preferred.

• Knowledge of the energy, utilities, transportation, or infrastructure industries is preferred.

• Proficiency in content development, ABM, and digital campaign management is preferred.

• Familiarity with CRM and marketing automation platforms, such as Salesforce, HubSpot, and Marketo, is preferred.

• Candidates located in the East Coast time zone are preferred.

🏝️ Benefits

• 10% bonus potential.

• Flexible paid time off, including sick leave and holidays.

• Medical, dental, and vision insurance.

• 401K with company contributions.

• Flexible spending accounts.

• Life insurance and disability benefits.

• Tuition assistance.

• Opportunities for community involvement and volunteering events.

• Flexible and hybrid work arrangements.

• Balance between remote and in-office work.