Bilingual Digital Marketing Specialist – English/Spanish

This is a fully remote position, open to applicants in South Africa, +5 more countries.

📋 Description

• Strategize, implement, and enhance paid advertising campaigns on platforms such as Meta, Google, and LinkedIn.

• Modify campaign budgets, audience targeting, and creative elements based on performance analytics.

• Collaborate with content creators and designers to develop advertising creatives.

• Monitor the effectiveness of creative assets and pinpoint successful variations.

• Create and distribute email and SMS campaigns and workflows using Klaviyo or Mailchimp.

• Experiment with subject lines, messaging, and timing for optimal results.

• Tailor campaigns for both English- and Spanish-speaking audiences.

• Transform campaign analytics into actionable recommendations on what to keep, change, test, or discontinue.

• Maintain communication with content, design, and project management teams to ensure campaign continuity.

• Utilize ChatGPT or similar tools to enhance productivity while exercising independent judgment.

• Take full ownership of campaigns from inception through optimization, testing, scaling, and reporting.

⛳️ Requirements

• 2–5 years of practical experience in digital marketing and campaign management.

• Exceptional written and spoken English for client interactions.

• Proficient in Spanish, capable of writing and reviewing customer-oriented campaigns.

• Direct experience with Meta Ads Manager and Google Ads.

• Familiarity with LinkedIn Campaign Manager is highly advantageous.

• Proven experience in crafting email or SMS campaigns using Klaviyo or Mailchimp.

• Basic skills in Photoshop and Premiere for quick edits and asset preparation.

• Ability to analyze campaign data and make informed decisions.

• Dependable internet and power supply, with backup solutions in place.

• Availability from Monday to Friday, 9am–6pm US Eastern time.

• Completion of a background check and employment verification is required prior to commencement.

🏝️ Benefits

• Fully remote working environment.

• Consistent Monday–Friday work schedule.

• Fixed salary of $2,000 per month.

• Genuine ownership over budgets, decision-making, and testing processes.

• Tangible impact through the results of campaigns.