Bilingual Digital Marketing Manager, Mandarin, English

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Chowbus's SEO strategy, encompassing keyword planning, technical SEO evaluations, site architecture, and enhancements to page speed/Core Web Vitals.

• Conduct competitive SEO assessments against Toast, Square, Clover, and Menusifu.

• Collaborate with the content team to outline, enhance, and launch SEO-focused blog posts, landing pages, and pages specific to cities or cuisines.

• Track rankings, organic traffic, and backlink profiles, providing monthly progress reports.

• Oversee Chowbus's website CMS, which includes creating pages, making edits, managing navigation, and ensuring content governance.

• Initiate and sustain landing pages for campaigns, product launches, and events.

• Implement A/B testing on significant pages to boost conversion rates.

• Ensure site performance, uptime, and technical upkeep, collaborating with engineering as necessary.

• Develop and maintain analytics dashboards to monitor website traffic, campaign outcomes, and lead-to-demo conversions.

• Outline and track the digital marketing funnel from the initial contact to booked demos with Sales and RevOps.

• Provide monthly and quarterly performance reports with actionable recommendations for marketing leadership.

• Maintain accurate and consistent lead data across the website, CRM, and marketing automation platforms.

• Plan, initiate, and oversee Google Ads campaigns.

• Manage the paid search budget, bidding strategy, and keyword lists; optimize for cost per lead and return on ad spend (ROAS).

• Create and test ad copy, landing pages, and promotional offers.

• Work alongside the Marketing Campaigns Manager to ensure paid search aligns with paid social and account-based marketing (ABM) initiatives.

⛳️ Requirements

• Over 6 years of experience in digital marketing, with direct involvement in SEO, website/CMS management, analytics, and paid search (Google Ads).

• Demonstrated success in enhancing organic search rankings and traffic utilizing tools such as Google Search Console, SEMrush, or Ahrefs.

• Practical experience managing a CMS (like WordPress, Webflow, or similar), including building landing pages and making site adjustments.

• Strong proficiency in Google Analytics (GA4) and creating reporting dashboards (Looker or similar).

• Experience managing a paid search budget and reporting on return on ad spend (ROAS) and cost per lead.

• Exceptional written and verbal communication skills in English.

• Professional or fluent proficiency in Mandarin Chinese.

• Bachelor’s degree in Marketing, Communications, or a related discipline, or equivalent professional experience.

• Familiarity with restaurant technology, POS systems, payments, fintech, or other B2B SaaS companies.

• Experience in a high-growth startup or scale-up environment.

• Knowledge of HubSpot, Salesforce, or a comparable CRM/marketing automation platform.

• Basic understanding of HTML/CSS for CMS modifications.

🏝️ Benefits

• Competitive compensation package.

• Medical, dental, and vision insurance.

• 401(k) plan.

• 100% employer-funded Short-Term Disability (STD).

• 100% employer-funded Life Insurance.

• 100% employer-funded Accidental Death & Dismemberment (AD&D) Insurance.

• Company-designated holidays.

• Day off for your birthday.

• Paid Parental Leave.

• Flexible Paid Time Off (PTO).

• Employee Assistance Program (EAP).

• Eligibility for performance bonuses.