B2B/Product Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full responsibility for the marketing journey within our host community.

• Collaborate with the Product team on the roadmap, transforming new features into compelling value narratives for Hosts.

• Conduct product education campaigns targeting gyms and studios within our CRM.

• Lead the strategy for thought leadership and blog content.

• Provide the Social team with briefs regarding feature launches.

• Create host case studies and supporting proof points.

• Expand our Host (B2B) content library.

• Assist Sales and Success with pitch decks, pricing documents, and other relevant materials.

• Oversee the production of testimonial videos.

• Collaborate with Sales and Success to organize B2B networking events.

• Work with the Lifecycle team to develop email and in-app user journeys.

• Formulate strategy and regular content for a monthly email newsletter directed at Hosts.

• Manage onboarding education initiatives that reach Hosts beyond the product.

⛳️ Requirements

• 6–10 years of experience in B2B or product marketing.

• Extensive experience with B2B advertising and lifecycle marketing strategies.

• A self-motivated individual who identifies opportunities, proposes solutions, and drives initiatives independently.

• Strong confidence in owning and executing the B2B marketing roadmap from start to finish.

• Demonstrated reliability, accountability, and consistency.

• Proven experience in influencing and closely collaborating with Product, Sales, Account Management, and Support teams.

• Experience in a marketplace business and/or early-stage startup is preferred.

🏝️ Benefits

• We are an AI-focused company.

• Opportunity to build systems from the ground up.

• Play a role in shaping the future of how individuals find belonging through movement.