B2B Paid Advertising Strategist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take ownership of the execution, performance, and expansion of paid advertising campaigns within a designated portfolio.

• Collaborate with account leadership to brainstorm and refine channel strategy within the overall media framework.

• Manage the creation and execution of campaigns across paid social and media platforms from start to finish.

• Drive campaign optimizations to enhance performance in alignment with objectives.

• Oversee client budgets, provide guidance on budget adjustments, and ensure precise budget tracking.

• Conduct quality assurance to avoid any revenue-affecting mistakes.

• Offer proactive strategic recommendations and identify opportunities and risks.

• Keep client testing roadmaps updated and manage the next steps for experimentation.

• Identify and escalate genuine performance risks promptly.

• Handle internal strategic communications for client teams.

• Deliver proactive updates regarding performance, strategy, recommendations, deliverables, and action items.

• Provide weekly client progress summaries with performance insights and future recommendations.

• Utilize knowledge of marketing funnels and paid advertising strategies.

• Navigate Power Digital's Nova ecosystem and adapt to product processes.

• Use data to narrate a story and present results with clear next steps.

• Implement AI technologies to enhance and streamline business processes.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• 2-3 years of experience in digital marketing; with 1-2 years in an agency environment.

• At least 2-3 years of hands-on experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Experience in campaign development and optimization processes, including bid optimization, keyword research, ad copy creation, campaign strategy, and enhancements.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing.

• Excellent written and verbal communication skills.

• Strong organizational and project management capabilities.

• Self-driven individual with a strong ambition to succeed.

• Exceptional interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic along with the ability to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing organization.

🏝️ Benefits

• Base salary paid in USD plus commission opportunities.

• Unlimited Time Off available from day one.

• Fully flexible work environment: full-remote, in-office, or hybrid options.

• Healthcare stipend of $50/month to assist with healthcare or insurance expenses.

• National Holidays and 2 Mental Health Recharge Days each year.

• Unlimited growth and leadership opportunities within a rapidly expanding firm.

• Continuous employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards, including monetary prizes and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.