B2B Paid Advertising Strategist – ABM Experience

This is a fully remote position, open to applicants in Colombia, +4 more countries.

📋 Description

• Take ownership of the execution, performance, and expansion of campaigns within the designated book of business.

• Align paid advertising initiatives with clients’ broader business objectives.

• Collaborate with account leadership to brainstorm and advance channel strategies within the overall media mix.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and ongoing campaign management.

• Implement performance marketing strategies across paid social and native media platforms.

• Develop and execute campaigns from start to finish across various channels with a commitment to 100% on-time delivery.

• Drive performance optimizations in relation to established goals.

• Oversee client budgets and provide guidance on budget adjustments with precise budget pacing.

• Conduct quality assurance checks to prevent errors that could adversely affect client revenue.

• Lead proactive strategy recommendations while identifying opportunities and risks.

• Maintain client testing roadmaps and manage the next steps for experimentation projects.

• Proactively escalate performance risks.

• Facilitate internal strategic communication for client teams.

• Deliver weekly client progress summaries that include performance insights and recommendations.

• Utilize marketing funnel and business strategy expertise.

• Employ the Power Circuit and Nova ecosystem in your role.

• Manage performance reporting and communicate strategic insights.

• Use data to narrate a story and clarify results with actionable next steps.

• Implement AI technologies to enhance and streamline business processes.

⛳️ Requirements

• 2-3 years of digital marketing experience, including 1-2 years in an agency environment.

• At least 2-3 years of practical experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Experience in campaign development and optimization processes such as bid management, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite.

• Proficient in Google Analytics.

• Strong comprehension of full-funnel marketing.

• Advanced proficiency in both spoken and written English.

• Excellent written and verbal communication skills.

• Strong organizational and project management capabilities.

• Self-driven individual with a strong ambition to succeed.

• Exceptional interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic with the ability to learn quickly and independently.

• Interested in cultivating a long-term relationship with a growing company.

🏝️ Benefits

• Base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for charitable activities.

• Fully flexible work environment: full-remote, in-office, or hybrid options available.

• A one-time 400.000 COP Work From Home (WFH) stipend added to your first paycheck.

• Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits such as Prima and Cesantías.

• Paid Social Security.

• Unlimited opportunities for career growth and leadership roles within a rapidly expanding firm.

• Continuous employee development programs aimed at personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards that include monetary prizes and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.