B2B Paid Advertising Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the execution and performance of paid advertising campaigns across the entire portfolio of clients.

• Collaborate with lead Strategists or autonomously manage the complete strategy for key core clients.

• Oversee campaign setup, tracking, naming conventions, and maintain rigorous quality assurance across platforms such as Meta, Google, TikTok, and others.

• Handle timelines, budgets, pacing, and daily performance of campaigns.

• Implement and optimize paid advertising initiatives, including ad creation, reporting, pacing, and performance tracking.

• Identify potential growth areas, develop test hypotheses, and suggest data-driven optimizations that align with client objectives.

• Integrate client goals, limitations, and brand specifics into both execution and strategy.

• Address performance fluctuations, technical challenges, and campaign adjustments with a solutions-focused approach.

• Ensure budget pacing is maintained and highlight any risks or opportunities.

• Take ownership of client testing roadmaps, manage project next steps, and prioritize testing initiatives.

• Ensure timely launches of campaigns, updates, and key deliverables.

• Create and present performance reports and summaries using effective data storytelling techniques.

• Utilize Power Digital’s Nova ecosystem, which includes Power Circuit and nova Creative Affinity.

• Propose innovative ideas, efficiencies, frameworks, and process enhancements.

• Leverage AI technologies to enhance efficiency, performance evaluation, and workflow processes.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is an advantage.

• At least 1 year of experience in Direct Response marketing, particularly in E-Commerce; experience in Lead Gen and B2B is a plus.

• Minimum of 1 year of experience with Meta or Google Ads for direct response initiatives; familiarity with additional platforms (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.) is beneficial.

• At least 1 year of experience leading paid advertising strategies for direct response marketing campaigns.

• 1+ years of experience with Google Analytics and Shopify; experience with other technical platforms is a plus.

• 1 year of client-facing experience and managing communications.

• Exceptional Excel skills with a solid understanding of advanced features.

• Strong data analytics capabilities.

• Highly reliable, self-motivated, energetic, and positive with excellent organizational and time management skills.

• An entrepreneurial mindset with a passion for problem-solving, continual learning, and personal growth.

🏝️ Benefits

• Competitive base salary with commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.

• 401(k) plan with a 4% employer matching contribution.

• Unlimited Time Off available from day one.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic efforts.

• Flexible work environment: full remote, in-office, or hybrid options available.

• One-time $100 USD Work From Home (WFH) stipend automatically included in your first paycheck.

• Employee Assistance Program (EAP) available.

• 12 recognized United States national holidays plus 2 mental health recharge days each year.

• Unlimited opportunities for career growth and leadership within a rapidly expanding company.

• Ongoing employee development programs aimed at personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards program that includes monetary prizes and recognition for exemplary performance.

• Opportunities to participate in company DEI initiatives.