B2B Paid Advertising Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Assist in the execution and performance of paid advertising campaigns across the business portfolio, collaborating with lead Strategists or taking full ownership of the end-to-end strategy for select key clients.

• Ensure precise setup, tracking, naming conventions, and thorough quality assurance across platforms such as Meta, Google, TikTok, and other paid advertising channels.

• Independently oversee timelines, budgets, pacing, and daily campaign performance.

• Implement and enhance paid advertising programs from start to finish, including ad creation, reporting, pacing, and performance evaluation.

• Discover growth opportunities, develop test hypotheses, and suggest data-driven optimizations that align with client objectives.

• Integrate client goals, constraints, and brand specifics into both execution and strategy.

• Address performance fluctuations, technical challenges, and campaign adjustments.

• Maintain budget pacing and planned expenditure while identifying potential risks and opportunities.

• Manage client testing roadmaps, oversee next steps, and prioritize various experiments.

• Ensure timely launches of campaigns, updates, and critical deliverables.

• Create and deliver performance reports and summaries through effective data storytelling.

• Utilize Power Digital’s Nova ecosystem, which includes Power Circuit and nova Creative Affinity.

• Propose innovative ideas, efficiencies, frameworks, and enhancements to processes.

• Employ AI technologies to boost efficiency, performance analysis, and workflow management.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is a plus.

• At least 1 year of experience in Direct Response marketing specifically within E-Commerce; experience in Lead Generation and B2B is advantageous.

• Minimum of 1 year of experience with Meta or Google Ads for direct response campaigns; familiarity with additional platforms (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.) is beneficial.

• Over 1 year of experience leading paid advertising strategies for direct response marketing initiatives.

• More than 1 year of experience with Google Analytics and Shopify; knowledge of other technical platforms is a plus.

• At least 1 year of experience in a client-facing role managing communications.

• Strong Excel skills with a comprehensive understanding of advanced Excel features.

• Excellent data analytics capabilities.

• Highly reliable, self-motivated, energetic, with a positive attitude and strong organizational and time management skills.

• An entrepreneurial mindset with a dedication to problem-solving, continuous learning, and personal advancement.

• Advanced proficiency in spoken and written English is required for this position.

🏝️ Benefits

• Competitive base salary paid in USD along with commission opportunities.

• Unlimited Time Off available from day one.

• Flexible work environment: options for full-remote, in-office, or hybrid arrangements.

• Healthcare stipend of $50/month to assist with healthcare or insurance expenses.

• National Holidays plus two Mental Health Recharge Days each year.

• Unlimited growth and leadership opportunities within a rapidly expanding firm.

• Continuous employee development programs aimed at personal and professional enhancement (Hedgehog and Vital 5s).

• Quarterly awards featuring monetary prizes and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.