B2B Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of B2B pipeline generation from start to finish.

• Evaluate and categorize companies based on learner density, growth, and seniority utilizing product-qualified accounts.

• Create lifecycle campaigns that transform individual learners into team discussions.

• Manage the upgrade path from individual to team, which includes in-product prompts, self-service Teams tier, and a champion kit.

• Provide warm, usage-referenced opportunities to the sales team and address any leaks in the funnel from inquiry to qualification.

• Schedule and produce podcasts and webinars aimed at engineering leaders and L&D buyers.

• Convert founder/trainer content into LinkedIn thought-leadership ads and retargeting efforts.

• Publish an annual original-data report tailored for L&D buyers.

• Enhance visibility on platforms such as G2, Training Industry, and within analyst reports.

• Develop positioning and messaging grounded in win/loss insights.

• Offer sales enablement and accurate measurement, including self-reported attribution.

• Function as the first dedicated B2B marketer and individual contributor, utilizing the wider B2C marketing team without dedicated resources.

• Participate in sales calls, engage with customers and churned accounts, create the Ideal Customer Profile (ICP), and implement self-reported attribution within the first 90 days.

• Deliver account scoring, harvest campaigns, webinar programs, initial pipeline tracking, and monthly pipeline-by-source reports.

• Establish a repeatable process for individual-to-team conversion, explore additional channels, ensure measurable pipeline contributions, and formulate a plan for a second hire.

⛳️ Requirements

• 5–8+ years of experience in B2B SaaS marketing, particularly in building the function from the ground up at a small or similarly staged company—hands-on experience rather than through a team.

• Strong expertise in product marketing (positioning, reasons for purchase) and growth/lifecycle demand generation.

• Experience with a product-led sales approach (PQLs/PQAs, self-service to team conversion) or marketing within an installed base in the ed-tech sector.

• Ability to effectively market to engineers without making them feel pressured to buy.

• Proven track record of generating pipeline revenue on your resume, clearly differentiating between sourced and influenced pipeline.

• Not primarily focused on enterprise ABM, field marketing, or event marketing.

• Not dependent on SDR sequences and cold paid strategies as the primary approach.

• Experience working outside of large marketing organizations operating pre-built systems.

• Prioritization of pipeline revenue over MQLs, impressions, or booth scans.

🏝️ Benefits

• Enjoy a 100% remote culture—work from anywhere, at any time.

• Join a mission-driven company dedicated to helping millions enhance their skills in DevOps, Cloud, and AI through practical learning.

• Opportunity to influence the voice of a rapidly growing global brand.

• Work in a collaborative, fast-paced, and creative environment.