B2B Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of B2B pipeline generation from start to finish.

• Assess and categorize companies based on learner density, growth potential, and seniority through product-qualified accounts.

• Create lifecycle campaigns that transition individual learners into team discussions.

• Manage the upgrade process from individual users to teams, including in-product prompts, a self-serve Teams tier, and a champion kit.

• Deliver warm, usage-referenced leads to the sales team and address any gaps in the funnel between inquiry and qualification.

• Organize and produce podcasts and webinars targeted at engineering leaders and L&D buyers.

• Transform founder/trainer content into LinkedIn thought-leader advertisements and retargeting initiatives.

• Publish an annual report based on original data for L&D buyers.

• Enhance visibility on G2, Training Industry, and various analyst lists.

• Develop positioning and messaging grounded in win/loss analysis.

• Provide sales enablement and accurate measurement, including self-reported attribution metrics.

• Function as the first dedicated B2B marketer and individual contributor, utilizing the wider B2C marketing team without dedicated resources.

• Participate in sales calls, conduct interviews with customers and churned accounts, establish the Ideal Customer Profile (ICP), and implement self-reported attribution within the initial 90 days.

• Execute account scoring, lead harvesting campaigns, webinar programs, initial pipeline tracking, and monthly reporting on pipeline by source.

• Create a repeatable process for individual-to-team conversions, explore additional channels, ensure measurable pipeline contributions, and outline plans for a second hire.

⛳️ Requirements

• 5–8+ years of experience in B2B SaaS marketing, with a proven track record of building the function from the ground up at a small or similarly sized company — hands-on experience, not through a team.

• Extensive knowledge in product marketing (including positioning and understanding purchasing motivations) and growth/lifecycle demand generation.

• Familiarity with a product-led sales approach (PQLs/PQAs, self-serve to team conversion) or marketing to an installed base in the ed-tech sector.

• Capability to market to engineers without making them feel pressured to buy.

• Proven success in generating pipeline revenue, with a clear distinction between sourced and influenced pipeline revenue on your resume.

• Not predominantly focused on enterprise account-based marketing, field marketing, or events.

• Not dependent on SDR sequences combined with cold paid as the standard playbook.

• Experience working beyond large marketing organizations with pre-established systems.

• Emphasis on pipeline revenue rather than MQLs, impressions, or booth scans.

🏝️ Benefits

• 100% remote work culture – the flexibility to work from anywhere, at any time.

• Join a mission-driven organization dedicated to helping millions enhance their skills in DevOps, Cloud, and AI through practical learning experiences.

• Opportunity to influence the voice of a rapidly growing global brand.

• Work in a collaborative, fast-paced, and creatively stimulating environment.