B2B Marketing Content and Sales Enablement Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the creation and implementation of B2B content aimed at enhancing awareness, partner engagement, and sales opportunities.

• Develop and manage case studies, white papers, one-pagers, pitch decks, partner materials, website content, executive presentations, and thought leadership articles.

• Collaborate with the social media team to enhance Ting Labs’ LinkedIn strategy.

• Work alongside subject matter experts and business leaders to transform technical concepts and customer success stories into audience-centric content.

• Create content and tools that empower sales teams to communicate value, meet customer needs, and progress opportunities.

• Organize and maintain the sales enablement library.

• Establish scalable enablement programs throughout the buyer journey.

• Assist sales initiatives by providing presentations, proposals, customer-facing materials, and executive communications.

• Oversee content planning, prioritization, production, reviews, approvals, and timelines.

• Create repeatable processes for content creation, organization, and maintenance.

• Keep editorial calendars and content roadmaps updated.

• Provide support for conferences, partner meetings, customer events, strategic partner initiatives, and executive engagements.

• Evaluate content performance and sales enablement effectiveness by analyzing engagement metrics, content utilization, and stakeholder feedback.

• Monitor content production, library health, and enablement adoption.

• Present recommendations to marketing leadership.

⛳️ Requirements

• A minimum of 5 years of experience in B2B content marketing, sales enablement, or content strategy.

• Outstanding writing, editing, and storytelling abilities across various content formats.

• Proven experience in developing sales enablement materials that support intricate B2B sales cycles.

• High proficiency in Microsoft Word, PowerPoint, and Excel.

• Experience managing multiple projects with conflicting priorities and deadlines.

• Capability to convert technical or complex concepts into clear, compelling messaging for business audiences.

• Experience collaborating cross-functionally with sales, marketing, creative, and executive stakeholders.

• Strong organizational skills, with experience in managing content libraries and documentation.

• Excellent project management and communication skills.

• Experience supporting organizations in insurance, utilities, SaaS, IoT, or technology sectors.

• Familiarity with content management systems (CMS).

• Understanding of CRM and sales enablement platforms.

• Experience coordinating webinars, trade shows, or industry events.

• Knowledge of SEO, AEO, and GEO best practices for B2B content.

• Experience in measuring content effectiveness and sales enablement performance.

🏝️ Benefits

• Competitive compensation.

• Comprehensive benefits.

• Professional development opportunities.

• Equal Opportunity Employer.