B2B Marketing Associate – Account Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of 4–6 B2B accounts.

• Act as the main strategic partner for clients, overseeing the performance narrative and pinpointing growth opportunities.

• Ensure that marketing initiatives are aligned with pipeline growth, lead quality, and revenue results.

• Connect MQL generation and pipeline conversion with client marketing and sales teams.

• Engage in discussions regarding ICP definition, lead scoring, funnel conversion, and sales feedback loops.

• Collaborate with Project Managers to ensure timely execution.

• Work alongside the Account Director on quarterly strategy and long-term growth initiatives.

• Leverage AI technologies to enhance and streamline business processes.

• Utilize Power Digital's Nova ecosystem relevant to the department.

• Lead weekly client meetings for larger accounts and assist with PM-led meetings for smaller accounts.

• Convert Power Circuit roadmap outputs into weekly account priorities and identify any strategic execution deviations.

• Monitor lead quality, MQL→SQL conversion, and overall funnel contribution.

• Coordinate paid, SEO, content, and ABM teams around a cohesive account strategy.

• Align with client marketing contacts on ICP, campaign priorities, and reporting schedules.

• Assist in quarterly strategy discussions, renewal preparations, and service expansion dialogues.

• Establish and nurture client relationships with a goal of at least 90% retention.

• Utilize Iris and Nova daily, proactively engage with performance data, and maintain a 100% Pulse cadence.

⛳️ Requirements

• 4–7 years of experience in B2B marketing or client services, with a focus on daily client relationship management.

• Strong understanding of pipeline metrics to confidently lead discussions — MQL, SQL, CPL, win rates, CAC.

• Familiarity with CRM and marketing automation platforms (such as HubSpot, Salesforce, etc.) and their connection to reporting.

• Comfortable presenting to and communicating with VP and director-level stakeholders.

• Proficient in cross-channel strategies encompassing paid, SEO, content, and ABM.

• Experience in B2B marketing settings and comprehension of the unique dynamics of the sales cycle.

• Excellent written and verbal communication skills; capable of translating data into a coherent narrative.

• Candidates must be residents of and legally authorized to work in the US.

🏝️ Benefits

• Base salary plus commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards the employee's monthly premium.

• 401(k) plan with a 4% employer matching contribution.

• Unlimited Time Off available from day one.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for philanthropic activities.

• Fully flexible work environment: full-remote, in-office, or hybrid options.

• A one-time $100 USD Work From Home (WFH) stipend automatically included in your first paycheck.

• Employee Assistance Program (EAP).

• 12 recognized United States national holidays plus 2 mental health recharge days each year.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Ongoing employee development programs for both personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards that include prize money and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.