B2B Marketing Associate – Account Director

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Manage a portfolio of 4–6 B2B accounts.

• Act as the primary strategic partner for clients on a daily basis.

• Take ownership of the performance narrative, uncover growth opportunities, and align marketing strategies with business goals.

• Serve as the daily strategic lead for B2B clients, focusing on pipeline growth, lead quality, and revenue results.

• Collaborate with client marketing and sales teams to connect MQL generation with pipeline conversion.

• Engage in discussions regarding ICP definition, lead scoring, funnel conversion, and feedback loops from sales.

• Partner with Project Managers to ensure timely execution of tasks.

• Work alongside the Account Director to devise quarterly strategies and long-term growth initiatives.

• Leverage AI technologies to improve and optimize business processes.

• Utilize Power Digital's Nova ecosystem as it pertains to the department.

• Lead weekly client meetings for larger accounts and support PM-led meetings for smaller accounts.

• Convert outputs from the Power Circuit roadmap into weekly account priorities and identify any execution drift.

• Track lead quality, MQL→SQL conversion, and funnel contributions; raise any concerns with the Account Director.

• Coordinate paid, SEO, content, and ABM teams around a cohesive account strategy.

• Collaborate with client marketing contacts on ICP, campaign priorities, and reporting schedules.

• Assist with quarterly strategy sessions, renewal preparations, and discussions about service expansion.

• Build and sustain client relationships, contributing to a retention rate of ≥90% across accounts.

• Use Iris and Nova daily, applying performance data to proactively identify issues, while maintaining a 100% Pulse cadence.

⛳️ Requirements

• 4–7 years of experience in B2B marketing or client services, with a focus on managing client relationships daily.

• Possesses a strong understanding of pipeline metrics to effectively lead discussions on MQL, SQL, CPL, win rates, and CAC.

• Familiar with CRM and marketing automation platforms (such as HubSpot, Salesforce, etc.) and their connection to reporting.

• Comfortable presenting to and engaging with VP and director-level client stakeholders.

• Demonstrates fluency across multiple channels including paid, SEO, content, and ABM.

• Has experience in B2B marketing settings and understands the unique dynamics of the sales cycle.

• Excellent written and verbal communication skills; able to convert data into a clear narrative.

• Advanced proficiency in spoken and written English is mandatory for this position.

🏝️ Benefits

• Base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for charitable activities.

• Flexible work environment: fully remote, in-office, or hybrid options available.

• A one-time stipend of 400,000 COP for Work From Home (WFH) expenses automatically included in your first paycheck.

• Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays along with 2 mental health recharge days each year.

• Legal benefits including Prima and Cesantias.

• Paid Social Security.

• Unlimited opportunities for growth and leadership within a rapidly expanding company.

• Continuous employee development programs for personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards featuring cash prizes and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.