B2B Marketing Account Director

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Manage a portfolio of 4–6 B2B accounts.

• Conduct Power Circuit sessions to pinpoint client growth limitations, develop strategies, and ensure teams are accountable for implementation.

• Facilitate discussions with client sales teams regarding lead quality, definition of ideal customer profile (ICP), pipeline conversion, and win rates.

• Leverage AI technologies to improve and streamline business operations.

• Utilize Power Digital's Nova ecosystem within the department.

• Conduct quarterly Power Circuit reviews encompassing Business, Audience, Product, Messaging, Channels, and Measurement.

• Collaborate with client sales leadership on refining ICP, evaluating lead scoring, ensuring quality of MQL→SQL handoffs, and assessing pipeline health.

• Build and maintain senior client relationships while executing revenue-focused quarterly business reviews (QBRs).

• Coordinate efforts in paid advertising, SEO, content, account-based marketing (ABM), and creative initiatives around a cohesive account strategy.

• Oversee retention and expansion efforts, lead renewal processes, and increase monthly recurring revenue (MRR).

• Foster multi-threaded relationships across various client contacts.

• Ensure consistent daily use of Iris and Nova, adherence to 100% Pulse cadence, and compliance with Power Circuit protocols.

• Mentor and provide direct feedback to analysts and specialists.

• Achieve key performance indicators (KPIs) including expansion-to-churn ratio, net MRR, client NPS, service expansion pipeline, and annual Power Circuit certification.

⛳️ Requirements

• Minimum of 6 years in B2B marketing with experience in client-facing or consultative roles.

• Proven experience collaborating with sales teams to enhance MQL→SQL handoffs.

• In-depth understanding of B2B dynamics, including buying committees, lengthy sales cycles, high-ACV pipelines, and enterprise customer acquisition costs (CAC).

• Strong expertise in B2B measurement, pipeline attribution, limitations of marketing mix modeling (MMM), and last-touch attribution.

• Experience presenting to VP and C-suite executives, with the ability to challenge them using data-driven insights.

• Demonstrated history of retaining and growing client accounts.

• Experience in developing account-based marketing (ABM) strategies.

• Advanced proficiency in spoken and written English is required.

🏝️ Benefits

• Base salary paid in USD along with commission opportunities.

• Unlimited Time Off available from day one.

• Fully flexible work environment: full-remote, in-office, or hybrid options.

• Healthcare stipend of $50/month to assist with healthcare or insurance expenses.

• National holidays plus two Mental Health Recharge Days each year.

• Unlimited opportunities for advancement and leadership within a rapidly expanding firm.

• Continuous employee development programs for personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards that include monetary prizes and recognition for exceptional performance.

• Opportunities to participate in company diversity, equity, and inclusion (DEI) initiatives.