B2B Marketing Account Director

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Manage a portfolio consisting of 4–6 B2B accounts.

• Utilize Power Circuit, Power Digital's exclusive diagnostic system, to pinpoint client growth limitations.

• Develop account strategies and roadmaps derived from diagnostic insights.

• Ensure teams are accountable for implementing the account strategies.

• Collaborate with client sales leadership to refine ICP, establish lead scoring criteria, enhance MQL→SQL handoff quality, and assess pipeline health.

• Maintain senior client relationships and conduct revenue-driven QBRs.

• Align paid, SEO, content, ABM, and creative initiatives around a unified account strategy.

• Oversee retention and expansion efforts, lead renewals, and increase MRR across the account portfolio.

• Foster multi-threaded relationships with various client contacts.

• Guarantee daily utilization of Iris and Nova, adherence to 100% Pulse cadence, and compliance with Power Circuit.

• Mentor and provide direct feedback to analysts and specialists.

• Leverage AI technologies to enhance and streamline business processes.

• Employ Power Digital's Nova ecosystem within the department.

⛳️ Requirements

• Proficiency in spoken and written English at an advanced level is essential.

• A minimum of 6 years in B2B marketing, with experience in client-facing or consultative roles.

• Direct experience collaborating with sales teams to improve MQL→SQL transitions.

• Familiarity with buying committees, lengthy sales cycles, high-ACV pipelines, and enterprise CAC.

• Understanding of B2B measurement, pipeline attribution, MMM constraints, and limitations of last-touch attribution.

• Experience in presenting to VP and C-suite executives, with the ability to challenge them using data.

• Proven history of retaining and growing client accounts.

• Experience in ABM strategy development, not solely execution.

🏝️ Benefits

• Competitive base salary along with commission opportunities.

• Prepaid Medical Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for philanthropic activities.

• Flexible work environment: full-remote, in-office, or hybrid options available.

• A one-time stipend of 400,000 COP for Work From Home (WFH), added to your first paycheck.

• Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits including Prima and Cesantias.

• Paid Social Security.

• Unlimited growth and leadership opportunities within a rapidly expanding organization.

• Continuous employee development programs aimed at personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards recognizing exceptional performance, along with prize money.

• Opportunities to engage in company DEI initiatives.