This is a fully remote position, open to applicants in Colombia.

📋 Description

• Create and implement B2B lead generation strategies across LinkedIn and other pertinent channels.

• Identify ideal customer profiles, target sectors, buyer personas, and pain points, then develop focused campaigns and messaging.

• Engage in initial discussions with prospects to evaluate compatibility.

• Cultivate qualified leads and transfer relevant opportunities to the sales team.

• Maintain oversight of leads post-handoff and follow up with the sales team regarding meeting outcomes.

• Determine content requirements and produce essential materials directly or collaborate with freelancers/agencies.

• Oversee lead capture, nurturing workflows, and campaign tracking within Salesforce/HubSpot.

• Track metrics such as CTR, CPL, qualified leads, meetings, pipeline contributions, and ROI.

• Collaborate with vendor partners to implement co-branded campaigns and optimize Market Development Funds (MDF).

⛳️ Requirements

• Educational background in marketing.

• Over 3 years of experience in B2B lead generation, ideally within technology, IT services, managed services, SaaS, cybersecurity, infrastructure, cloud, or related fields.

• Proficient in English at an advanced level.

• Practical experience with LinkedIn Sales Navigator, email marketing, digital campaigns, or outbound B2B outreach.

• Familiarity with CRM systems (e.g., Salesforce, HubSpot).

• Proven track record of generating qualified B2B leads and sales meetings, beyond just marketing engagement.

• Highly self-motivated, proactive, and results-driven, capable of taking ownership of the lead-generation process.

• Understanding of concepts related to managed services, IT infrastructure, cybersecurity, data protection, backup/disaster recovery, cloud, or storage solutions.

• Experience collaborating with technology vendors such as Cohesity, Rubrik, Pure Storage, Cisco, AWS, or similar organizations.

• Background in working with freelancers, agencies, or external content creators.