Automation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute advanced marketing automation workflows utilizing intricate triggers and audience creation techniques, which include Salesforce entry events and SQL queries on relational databases.

• Work collaboratively on customer lifecycle phases and segmentation strategies to create audience engagement roadmaps.

• Engage with team members and stakeholders regarding automation strategies, workflow goals, and performance analytics.

• Oversee ongoing workflows and automations for quality and effectiveness, providing optimization recommendations.

• Maintain data models and attribute definitions to enable scalable audience segmentation and dynamic content personalization for campaigns and landing pages.

• Ensure that automated marketing practices adhere to legal regulations and industry best practices, with an emphasis on data privacy and system reliability.

• Collaborate with Email Marketing Specialists and the User Experience team to enhance client outcomes.

• Execute additional tasks as assigned.

⛳️ Requirements

• Over 3 years of experience with Salesforce Marketing Cloud Engagement (MCE) and AMPscript.

• Proficiency in relational databases and SQL.

• Familiarity with HTML/CSS to support drag-and-drop email creation.

• Strong understanding of email marketing and key performance indicators (KPIs).

• Excellent communication abilities (written, verbal, and visual through diagrams and concepts).

• Exceptional problem-solving capabilities to devise innovative solutions for complex challenges.

• Keen attention to detail and effective time management skills.

• Maintains awareness of the latest trends in email marketing and automation.

• A minimum of 4 years of experience is preferred; outstanding performance may override the experience requirement.

• Additional experience with other Email Service Platforms (ESP) such as Klaviyo, ActiveCampaign, or SharpSpring is a plus.

• Knowledge of cross-inbox and cross-device compatibility is advantageous.

• Understanding of email authentication protocols is beneficial.

• Good knowledge of web analytics and experience with Google Analytics is a plus.

• Must reside in the USA.

• We are currently unable to sponsor or assume sponsorship of an employment visa.

🏝️ Benefits

• Health Insurance

• 401(k) & Retirement Savings

• Generous Paid Time Off

• Flexible Scheduling

• Remote-First Culture

• Professional Development

• Employee Referral Program

• Additional perks designed to help you maintain health, productivity, and satisfaction both at work and home