Audience Marketing Coordinator

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Design and implement audience marketing campaigns across various platforms.

• Develop lifecycle marketing initiatives, such as welcome, onboarding, re-engagement, retention, and cross-promotion campaigns.

• Evaluate audience behavior data, website analytics, and product engagement to enhance interaction and align with organizational objectives.

• Track campaign and audience performance, pinpoint trends and opportunities, and recommend enhancements.

• Utilize testing and audience insights to boost marketing effectiveness.

• Oversee daily social media operations for WATT’s media brands, including content posting, audience engagement, and community interaction.

• Assess social media performance and suggest strategies to broaden reach.

• Employ marketing technology and artificial intelligence tools to uncover growth and engagement opportunities, automate workflows, and improve data quality.

• Create and maintain audience lists for newsletters, marketing campaigns, and engagement initiatives.

• Ensure accuracy, integrity, and regulatory compliance of audience data through audits, preparation, formatting, governance, and privacy best practices.

• Adhere to email sending protocols and data privacy regulations, including CAN-SPAM, CASL, and GDPR.

• Collaborate with third-party vendors for database, email system, and circulation system upkeep.

• Work independently and collaboratively across Marketing, Sales, Content, Product Growth, and Media Operations.

• Travel may be required up to 10 percent of the time.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience.

• A minimum of 2 years of relevant experience.

• Practical experience in executing digital marketing campaigns, including email and organic social media initiatives.

• Experience in B2B marketing or the media/publishing industry is advantageous.

• Familiarity with marketing technology and analytics platforms, including email marketing or marketing automation systems, CRM/CDP platforms, and social media management tools.

• Experience with generative AI tools to support marketing efforts.

• Proficiency in Microsoft Office applications, especially Excel and PowerPoint.

• Understanding of digital marketing principles and practices, including audience acquisition, engagement, email marketing, social media, and campaign optimization.

• Capability to execute and assess digital marketing campaigns using audience and performance data.

• Basic understanding of AI applications in marketing, including content creation, data analysis, and campaign optimization.

• Excellent written and verbal communication skills.

• Strong critical thinking, organizational, time management, and teamwork skills.

• Ability to manage multiple tasks and collaborate effectively across teams.

• Must be able to operate office equipment, machines, and computers.

• May require walking, bending, stooping, lifting, and carrying up to 15 lbs.

• Position necessitates close vision capabilities.

🏝️ Benefits

• Flexible remote work environment (Results Only Work Environment - ROWE).

• Potential travel up to 10 percent.

• Reasonable accommodations may be provided to enable individuals with disabilities to perform essential job functions.