Associate Product Marketing Manager – GRC

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in go-to-market strategies for launching new products, capabilities, and features.

• Transform product updates into launch communications, sales collateral, presentations, and other customer-oriented resources.

• Collaborate with Product Management, Demand Generation, Customer Marketing, and Sales teams to facilitate launch activities.

• Aid in cross-sell and upsell strategies through effective messaging and materials.

• Guarantee that product positioning is consistently portrayed across all relevant marketing and sales channels.

• Create and maintain buyer's guides, competitive analyses, presentations, FAQs, objection-handling documents, and product messaging.

• Serve as the primary administrator for the internal sales enablement tool and sales asset repository.

• Assist in sales training and internal communications concerning products, releases, positioning, and competitive insights.

• Provide prompt assistance for sales inquiries related to product messaging, competitive data, and specific deal requirements.

• Utilize AI tools to enhance research, monitor competition, develop content, and streamline repetitive marketing processes.

• Test, refine, and sustain AI-assisted workflows while ensuring outputs are accurate and aligned with business objectives.

• Innovate new applications, skills, and agents for the Product Marketing lifecycle leveraging AI.

• Observe competitors, market trends, customer needs, and developments within the GRC sector.

• Maintain competitive battlecards and sales resources for designated products.

• Support win/loss analyses by organizing feedback and recognizing trends.

• Develop a comprehensive understanding of Mitratech’s GRC offerings, customers, personas, and competitive environment.

• Collaborate with Product Management and Sales on messaging and execution of go-to-market strategies.

• Produce positioning, launch, competitive, and sales enablement materials with increasing autonomy.

• Contribute competitive insights and win/loss analysis to enhance messaging and sales efficacy.

• Identify opportunities for AI and automation to optimize Product Marketing processes.

⛳️ Requirements

• 2–3 years of applicable experience in product marketing, B2B technology, SaaS, risk management, compliance, or a related discipline.

• Proven experience in cross-functional collaboration with Product, Sales, Marketing, or Customer teams.

• Excellent written and verbal communication abilities, capable of simplifying complex products and concepts for various audiences.

• Background in creating marketing and sales enablement materials for B2B markets.

• Proficient in conducting market and competitive research and translating findings into actionable insights and assets.

• Strong organizational skills with the capacity to handle multiple projects and meet deadlines.

• Comfortable working with marketing or business metrics and leveraging data for decision-making.

• Practical experience with AI tools to enhance research, content development, analysis, or marketing workflows.

• Knowledge or experience in GRC, risk management, compliance, cybersecurity, legal technology, or enterprise SaaS is advantageous.

• A Bachelor’s degree in Marketing, Business, Communications, or a related field is preferable.

• Candidates available to align with Eastern Time Zone business hours are highly preferred.

🏝️ Benefits

• A globally distributed, diverse, and inclusive culture.

• Opportunities for learning and development.

• A fun workplace environment.

• Accommodation support during the hiring process for applicants who request it.