Associate Media Director – Programmatic

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Drive performance, strategy, and account expansion for major multi-channel paid media clients.

• Take ownership of paid media strategy, planning, execution, analysis, and reporting for assigned accounts.

• Lead internal, client, and new-business pitch meetings as a programmatic expert.

• Manage and develop a team of 2–3 Media Supervisors.

• Achieve pacing and KPI targets while enhancing performance expectations.

• Create project ideation, roadmaps, testing plans, and campaign strategies.

• Collaborate with Client Service Managers and the Group Media Director to identify client goals, priorities, and efficiency needs.

• Increase billing and channel support for existing accounts, and expand media coverage for new clients.

• Establish programmatic vendor relationships, playbooks, and strategies across CTV, OLV, display, and native channels.

• Act as the primary internal and external contact and escalation point for managed accounts.

• Generate reports, write insights, and communicate results to clients effectively.

• Maintain and optimize accounts, including structure, bidding, conversion types, and ad copy.

• Design and implement monthly and quarterly tests across structure, targeting, creative, messaging, and conversion.

• Enhance full-funnel campaign structures and develop efficient AI-tool workflows.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is required.

• 6–8+ years of experience in Paid Media.

• Proven experience managing multiple paid media accounts with monthly budgets ranging from $300K to $3MM.

• Expertise in developing paid media strategies, project roadmaps, media plans, competitive research, testing, and measurement frameworks across various channels.

• Extensive campaign management and strategic experience in Programmatic advertising and Meta Ads.

• Google Ads experience is preferred, encompassing Search, PMAX, Demand Gen, YouTube, and Video.

• Familiarity with LinkedIn, TikTok, Reddit, or Bing Ads is beneficial, but not mandatory.

• Knowledge of multiple programmatic DSPs, DMPs, and data partners is preferred.

• Experience with full-funnel strategy, lead generation, brand awareness, and incremental-lift measurement.

• Proficient in Google Analytics and GTM; knowledge of GA4 is a plus.

• Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence.

• Experience in client relationship management and optimizing client goals.

• Proven experience in team management, delegation, and development.

• Willingness to work US time zone hours.

🏝️ Benefits

• 100% remote work.

• Equal Opportunity Employer.

• Diversity and inclusion-focused workplace.