Associate Media Director, Programmatic

This is a fully remote position, open to applicants in Alabama, +22 more states.

📋 Description

• Spearhead audience-driven programmatic strategies and targeting frameworks aligned with client KPIs

• Convert platform insights and performance data into practical recommendations

• Ensure strategies are in accordance with evolving privacy regulations and responsible data utilization

• Oversee campaign setup, trafficking, and quality assurance across DSPs

• Manage pacing, budget allocation, and optimization within platforms

• Resolve delivery and performance challenges in collaboration with ad operations and analytics teams

• Collaborate with analytics and data teams on measurement techniques and testing methodologies

• Execute A/B, audience, creative, and incrementality tests

• Make platform decisions for assigned clients, which include DSPs, data partners, inventory, and measurement tools

• Handle daily vendor relationships

• Discover opportunities to enhance automation and workflow efficiency

• Act as a subject matter expert for both clients and internal teams

• Transform performance insights into narratives demonstrating business impact

• Support new business efforts and keep an eye on emerging programmatic trends

• Mentor and develop junior programmatic team members

• Propel and expand the agency’s programmatic capabilities through data-driven strategy, technology empowerment, and cross-functional collaboration

⛳️ Requirements

• 7+ years of experience in programmatic media

• Extensive knowledge in activation, audience strategy, and performance enhancement

• Profound hands-on experience with Amazon DSP, The Trade Desk, DV360, Google Campaign Manager 360, data platforms, and IAS

• Demonstrated omnichannel programmatic experience across CTV, OLV, Display, Native, Streaming Audio, and DOOH

• Solid understanding of measurement, attribution, and vendor/data partner assessment

• Client-facing presence with the capacity to communicate complex strategies in clear narratives

• Experience in leading and mentoring junior staff

• Strong project management abilities

• Familiarity with Tableau, Mediaocean, Wrike, Excel, PowerPoint, Teams, and Slack

• Availability to work during core East Coast office hours, 8:30am–5:30pm ET

• Must reside in one of the eligible states at the time of hire

🏝️ Benefits

• Mediassociates employs individuals residing in Alabama, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, and Virginia

• Hybrid work schedule for employees living within approximately one hour of the Sandy Hook (Newtown), Connecticut office

• Remote team members can work during core East Coast office hours, 8:30am–5:30pm ET

• Remote team members are invited to the office at least twice a year for the Summer Party and Holiday Party

• Comprehensive medical, dental, and vision insurance

• 401(k) plan with company matching

• Paid time off

• Paid holidays

• Life and disability insurance