Associate Media Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research on audiences, markets, and media to guide targeted advertising strategies for both domestic and international campaigns.

• Assist in annual and campaign-specific media planning encompassing paid search, social media, programmatic display and native advertising, streaming audio and video, connected TV, out-of-home, and other authorized platforms.

• Aid in evaluating media vendor proposals, negotiating placements and value additions, and coordinating media purchases.

• Manage the traffic, launch, pacing, monitoring, and optimization of campaigns across demand-side platforms, native platforms, and direct vendor placements.

• Oversee budgets, delivery metrics, reach, frequency, engagement, conversion, acquisition, and cost-efficiency indicators.

• Recognize performance trends and areas for optimization.

• Extract, analyze, and compile media results for regular reporting, post-campaign reviews, and client recommendations.

• Cross-check media invoices, placements, and delivery data to facilitate reconciliation and ensure timely payments.

• Collaborate with creative, digital, analytics, and account teams to synchronize audiences, messaging, placements, tracking, and campaign goals.

• Present media recommendations and performance insights to clients.

• Assist in ongoing optimization efforts based on results, program priorities, and available enrollment capacity.

• Operate under the guidance of Senior Media Leads and collaborate with strategy, creative, analytics, and account teams.

• Provide marketing support services for the U.S. Customs and Border Protection’s Trusted Traveler Program under a newly awarded federal contract.

⛳️ Requirements

• A minimum of 3 years of practical media planning and buying experience within an advertising agency or internal marketing environment across paid digital channels, including social media, search, native, programmatic display, audio, and video.

• Bachelor's degree in a relevant field.

• Proficient in campaign trafficking, pacing, optimization, and budget monitoring across multiple concurrent campaigns.

• Experience in Demand-Side Platform buying, preferably with Centro/Basis, and familiarity with paid social and search platforms.

• Working knowledge of Google Analytics, Google Tag Manager, Google Campaign Manager, and various ad-serving platforms.

• Proficient in Office 365, especially Excel for data analysis and reporting/dashboard support.

• Strong analytical abilities and attention to detail, capable of transforming performance data into actionable strategies.

• Excellent communication, negotiation, organizational, and time-management skills.

• Ability to handle competing deadlines and adapt quickly in a dynamic environment.

• Experience working with media vendors and reconciling invoices, placements, and delivery data.

• Understanding of campaign tracking and attribution, including UTMs, pixels/tags where applicable, and conversion measurement.

• Experience in a marketing or advertising agency or department.

• Legal authorization to work in the U.S.

• Capability to obtain and maintain a public trust clearance.

• Desired: Experience in federal government marketing, advertising, or communications.

• Desired: Current DHS or CBP security clearance.

• Desired: Experience supporting DHS, CBP, travel, aviation, or other programs catering to domestic and international audiences.

• Desired: Experience with international media planning or campaigns aimed at multilingual or global audiences.

• Desired: Familiarity with media performance dashboards, reporting tools, and campaign analytics.

• Desired: Comfort in a predominantly remote work environment.

🏝️ Benefits

• Occasional travel for in-person meetings may be necessary.

• Notifications from the Talent Community regarding new job openings, company updates, and upcoming career events.