Associate Field Marketing Manager – Emerging

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Develop robust relationships with franchisees and act as their local marketing advisor.

• Offer insights on regional and local dynamics, business conditions, consumer behavior, competition, macroeconomic influences, and the needs of franchisees.

• Recognize shifts in local business and assess when marketing or cross-functional assistance is required.

• Maintain connections between franchisees and marketing leadership, as well as with designated regional partners.

• Dedicate time in the field through individual franchisee meetings and collaborative partnerships.

• Provide hands-on support for the execution of marketing programs, public relations, local franchisee store-level support, and significant market events.

• Attend franchisee meetings and assist in the preparation of meeting materials and presentations.

• Advocate for Local Store Marketing tools, such as the Pricing Portal and LSM, promoting early adoption.

• Drive the Local Store Marketing strategy, ensuring each network has a comprehensive annual plan.

• Offer constructive feedback and recommendations to the Local Store Marketing team.

• Identify regional media opportunities that align with national strategies.

• Collaborate with local public relations agencies to secure coverage for events and partnership initiatives.

• Act as the regional/local representative for national marketing strategies and programs.

• Aid in franchisee growth, demand generation, market development, and capability enhancement through a high-touch support framework.

⛳️ Requirements

• Minimum: High School Diploma or GED.

• Preferred: Bachelor's degree in Business, Marketing, Operations, Hospitality, or a related field.

• Over 3 years of experience in marketing or promotional agencies, brand management, or Dunkin' operations.

• Experience in field-based, multi-unit distribution systems, and/or Quick Service Restaurants (QSR) is preferred.

• Familiarity with local store marketing.

• Ability to communicate effectively at all levels to build relationships and strengthen partnerships, both internally and externally.

• Experience in a franchisee model.

• Excellent written and verbal communication and presentation skills.

• Strong analytical and organizational abilities.

• Capability to manage multiple projects simultaneously and meet deadlines.

• Ability to excel in a fast-paced environment, multitask, prioritize, and maintain attention to detail.

• Proactive self-starter who can work with limited supervision.

• Willingness to travel up to 60% of the time.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• A supportive and collaborative work environment.