Associate Field Marketing Manager – Emerging

This is a fully remote position, open to applicants in Alabama.

📋 Description

• Establish robust relationships with franchisees while acting as their local marketing advisor.

• Offer insights into regional and local market dynamics, consumer behavior, competitive landscape, macroeconomic factors, business strengths, and opportunities.

• Recognize shifts, changes, and local business requirements that necessitate marketing or cross-functional team assistance.

• Maintain franchisee connections with the marketing leadership in the assigned region/territory.

• Dedicate time in the field through one-on-one franchisee meetings and collaboration with cross-functional partners.

• Assist with key market events, such as the execution of marketing programs, PR support, local franchisee store-level assistance, and other requirements.

• Participate in franchisee meetings and aid in the preparation of meeting materials and presentations.

• Advocate for Local Store Marketing tools, including Pricing Portal and LSM.

• Lead the Local Store Marketing strategy in collaboration with franchisees and ensure that every network has a comprehensive year-long plan.

• Provide constructive feedback and suggestions to the Local Store Marketing team.

• Identify regional media opportunities that align with the national strategy.

• Partner with local PR agencies to secure coverage for events and partnership initiatives.

• Act as the regional/local representative for national marketing strategies.

• Facilitate franchisee capability-building to scale operations, create and capture demand, drive profitable growth, and enhance market maturity.

• Success will be evaluated based on AWS growth, transaction increases, new store performance, and franchisee accountability.

⛳️ Requirements

• Minimum requirement: High School Diploma or GED.

• At least 3 years of experience in marketing or promotional agencies, brand management, or Dunkin' operations.

• Experience in a field-based, multi-unit distribution system, and/or QSR is preferred.

• Familiarity with local store marketing.

• Capability to communicate effectively at all levels to foster relationships and enhance partnerships, both internally and externally.

• Experience in a franchisee model.

• Excellent written and verbal communication and presentation skills.

• Strong analytical and organizational abilities.

• Capacity to lead multiple projects concurrently and meet deadlines.

• Ability to excel in a fast-paced environment, manage multiple tasks, prioritize effectively, and pay attention to detail.

• Self-motivated individual who can operate with minimal supervision.

🏝️ Benefits

• Up to 60% travel.