Associate Director, US Oncology, Patient Channel Strategist

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Develop media strategies for all Oncology assets being supported

• Approve tactical plans and synchronize performance measurement

• Utilize data to substantiate Consumer media strategy, planning, and execution choices

• Enhance budget, channel mix, messaging, audiences, segments, publishers, and networks for optimal business impact

• Sanction modifications to the media plan, including budget reductions, increases, and optimizations

• Offer strategic direction to Patient Architect teams regarding audience definitions, segmentation, targeting, testing, measurement, and new capabilities

• Set best practices for channel, targeting, and messaging by brand and portfolio

• Ensure that performance reporting includes data-driven insights and recommendations

• Assess analytical tools, technologies, and methodologies for gaining additional marketing performance insights

• Act as the primary escalation point for aligned Patient Architects

• Collaborate with internal teams on ROI, Media Mix Modeling, patient-level analyses, and business impact studies

• Operate effectively within a complex matrix organization

⛳️ Requirements

• BA/BS degree is required

• At least 6 years of combined experience in strategic marketing, media agency, or brand management in any industry

• Excellent written and verbal communication skills

• Experience in strategy and marketing business case communication, sales interface, direct customer engagement, and/or sales presentations

• Strong understanding of marketing and Consumer media targeting, channel execution, and performance measurement

• Preferred: Ten years of omni-channel marketing and campaign design experience, with a focus on Consumer media digital strategy

• Enthusiasm for digital media strategy, data, and conveying actionable insights

• Proven change management capabilities

• Capacity to lead, advocate, influence, and collaborate effectively across functions and levels

• Experience in influencing without direct authority and successfully working with cross-functional teams

• Strong business acumen with the ability to articulate complex and technical concepts clearly and succinctly

• Innovative mindset with a willingness to take appropriate risks

• Ability to manage complex projects with a hands-on, detail-oriented approach

• Preferred: Experience in Oncology marketing

• Required skills include Consumer Marketing, Market Access, Marketing Strategies, Market Research, Media Planning, Media Strategies, Oncology, Oncology Marketing, Promotional Marketing, Strategic Marketing Consulting, Strategic Thinking, Strategy Development, and Vendor Management

• Must be a resident of the US or Puerto Rico

• No visa sponsorship is available

• 10–15% travel is required

🏝️ Benefits

• Annual bonus

• Long-term incentive, if applicable

• Medical, dental, and vision healthcare

• Additional insurance benefits for employee and family

• Retirement benefits, including 401(k)

• Paid holidays

• Vacation

• Compassionate days

• Sick days

• Remote work/flexible work arrangements

• Relocation support may be available (domestic relocation listed)