Associate Director, Thought Leader Liaison - West

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Create and implement engagement strategies for the designated region.

• Research, identify, assess, recruit, and manage Key Opinion Leaders (KOLs) in Hematology/Oncology within academic and community environments.

• Initiate outreach to potential KOLs and present partnership opportunities.

• Establish genuine relationships with KOLs through consistent communication and engagement.

• Customize collaboration strategies based on KOL preferences, interests, and audience demographics.

• Provide KOLs with information, demonstration samples, and materials for content evaluation or creation.

• Work alongside Sales to enhance healthcare professional relationships with PharmaEssentia.

• Lead insight collection through individual meetings, small group discussions, advisory boards, and steering committees.

• Keep track of the competitive landscape, treatment protocols, and market trends; report insights and recommendations to Marketing.

• Support and oversee the management of commercial advisory boards and steering committees.

• Develop targeted peer-to-peer marketing materials and messaging that align with brand objectives.

• Review peer-to-peer content to ensure alignment with brand guidelines and messaging.

• Contribute to the development and training of the Speaker Bureau.

• Spearhead KOL engagement at significant congress meetings.

• Manage KOLs for both internal meetings and external events.

• Monitor campaign KPIs, including reach, engagement, conversions, and brand mentions.

• Track campaign progress, optimize outcomes, analyze data, and prepare reports for stakeholders.

⛳️ Requirements

• A BS/BA or equivalent is required, preferably in Marketing, Science, Business Administration, or a related field.

• An MBA or other advanced degree is preferred.

• A minimum of 8+ years of experience in pharmaceutical sales and/or marketing is required.

• Experience in Hematology/Oncology is mandatory.

• Strong scientific knowledge and business acumen are essential.

• Excellent communication and interpersonal skills for fostering KOL relationships.

• Analytical abilities to assess campaign performance and discern trends.

• Creative mindset to develop peer-to-peer collaboration concepts.

• Awareness of industry trends and target audience demographics.

• Capability to work independently as well as collaboratively within a team.

• Ability to lead through influence across various teams.

• Self-motivated individual who takes initiative in a dynamic, multi-tasking environment.

• Strong strategic and tactical planning, project management, communication, and organizational skills.

• Understanding of the compliance landscape in pharmaceutical promotions.

• Willingness to travel 50–70% of the time, including some evenings and weekends.

• Candidate must reside near a major airport.

🏝️ Benefits

• Comprehensive medical insurance.

• Dental and vision insurance.

• Generous paid time-off policy.

• 401(k) retirement plan with a competitive company match.

• Medical & Dependent Care Flexible Spending Account.

• Monthly reimbursement for cell phone expenses.

• Employee Assistance Program.

• Incentives for short-term and long-term performance.

• Competitive benefits package.