Associate Director, Regional Marketing Specialist

This is a fully remote position, open to applicants in Arizona, +2 more states.

📋 Description

• Concentrate on engagements with commercial Thought Leaders to gather insights into regional opportunities.

• Serve as a link between regional markets and the headquarters.

• Assist in brand strategy and the training and development of promotional Speakers.

• Implement peer-to-peer educational programs and support regional congress activities.

• Collaborate with Field Medical, Sales, US Value, Access & Payment, and home office teams.

• Offer customer insights and contribute to strategy, tactics, messaging, and program execution.

• Support approved Advisory Boards and identify Healthcare Professional consultants.

• Facilitate, participate in, and attend advisory boards.

• Conduct discussions regarding disease states and approved on-label products using sanctioned promotional messaging and materials.

• Engage with assigned Thought Leaders and gather their feedback.

• Attend congresses and other industry meetings, including session participation.

• Hold one-on-one meetings with Healthcare Professionals.

• Provide input and assistance in formulating account plans for Sales Speaker Management and Engagement.

• Identify and cultivate Healthcare Professional Speakers.

• Deliver refresher and follow-up training on approved Speaker materials.

• Ensure compliant execution of both branded and unbranded Speaker programs.

• Oversee Speaker performance at live events.

• Aid in developing Home Office Brand Strategy and its implementation in the regions.

• Operate in accordance with BMS policies, governing laws, industry codes, and Principles of Integrity.

⛳️ Requirements

• At least 5 years of experience in product marketing, field sales, or field medical.

• A minimum of 5 years of experience in Hematology or specialty therapeutics.

• A Bachelor's Degree or higher is required.

• Experience with Thought Leader engagement, advisory boards, and speaker’s bureaus is highly preferred.

• Proven capability to manage a large geographic territory.

• Demonstrated skill in building productive stakeholder relationships and effectively addressing their needs.

• Ability to inform strategies, develop tactics, and execute strategic plans under tight deadlines.

• Strong business acumen with an understanding of market dynamics, business drivers, corporate goals, and their influence on strategy.

• Clinical knowledge and aptitude regarding complex disease states.

• Excellent verbal and written communication skills along with strong organizational capabilities.

• Strong planning and organizing skills.

• Ability to utilize various interpersonal styles and techniques to gain acceptance of ideas or plans.

• Capability to manage multiple projects concurrently.

• Willingness to explore innovative, compliant methods to address work challenges and opportunities.

• Regular business travel up to 70%, by air or car, is required.

• Availability to work evenings and select weekends is necessary.

🏝️ Benefits

• Additional discretionary incentive cash and stock opportunities.

• Wellbeing support.

• Retirement and financial protection benefits.

• Medical, dental, vision, life, and disability insurance offerings.

• Flexible Time Off (FTO) without a set accrual limit for eligible U.S.-based exempt employees.

• 11 paid company holidays each year.

• 160 hours of paid vacation annually for eligible new hires.

• 3 optional holidays for eligible employees.

• Paid sick leave.

• Up to two paid volunteer days per year.

• Flexibility in summer hours.

• Leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.

• Annual Global Shutdown between Christmas Day and New Year's Day.