Associate Director, Paid Social

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee a team of up to 8 Social Media Strategists.

• Establish a standard of excellence for both the team and clients.

• Define objectives for each client engagement within the pod.

• Ensure clients adhere to paid social best practices and Directive’s Social Advertising methodology.

• Comprehend campaign approval milestones and assist strategists in obtaining client approvals.

• Identify challenges during strategist one-on-ones and create action plans to resolve them.

• Develop structure, maintain a consistent rhythm, proactively assist the team, and empower members through clear expectations.

• Manage a team comprising up to 8 Strategists and Senior Strategists.

• Achieve and surpass departmental KPIs, including client growth and goal fulfillment.

• Cultivate client trust and relationships that ensure consistent renewals with senior stakeholders.

• Highlight cross-sell opportunities that align with client objectives.

• Mitigate client churn through referrals, upsells, and cross-sells.

• Clearly communicate results to client contacts, executives, and internal team members.

• Make strategic decisions regarding account direction, growth, and retention of key talent.

• Travel to meet clients approximately once per year per client or as necessary.

⛳️ Requirements

• Minimum of 4 years of experience in a performance/digital marketing agency, with B2B experience being an advantage.

• At least 2 years of experience in people management.

• Extensive knowledge of paid social advertising campaigns, particularly LinkedIn Ads and Meta.

• Familiarity with LinkedIn and Meta ad formats, including conversation ads, document ads, and CTV.

• Proficient in using LinkedIn Campaign Manager, ZoomInfo, 6sense, and similar advertising tools.

• Strong ability to delegate tasks effectively.

• Capable of de-escalating client concerns and proactively averting issues.

• In-depth understanding of paid media principles, including ICP research, ad copywriting, bid management, and campaign optimization.

• Competent in analyzing campaign data using Google Analytics, GA4, Excel, or other analytical platforms.

• Skilled in driving and measuring results via OCT.

• Proven track record of success with mid-market or enterprise accounts.

• Ability to articulate strategy and narrate data-driven stories.

• Proficient in organizing, prioritizing, and managing multiple projects concurrently.

• Must be willing to travel to clients roughly once per year per client or as required.

• Must possess established and valid work authorization and reside permanently in the applicable country for global locations.

• Reliable internet access and a professional background are essential.

• Capacity to remain stationary for extended durations and interpret both written and verbal communication.

🏝️ Benefits

• Medical, dental, and vision insurance plans, along with disability and life insurance coverage for you and your family.

• 100% employer-funded plan for you and a 50% employer contribution for dependents (US, CAD, MX).

• Access to certified therapists via Spring Health.

• Headspace membership.

• Physical therapy services through Omada.

• Thousands of Aaptiv virtual workout options.

• Complimentary One Medical membership for primary and virtual healthcare.

• Unlimited paid time off with a 2-week minimum requirement.

• Paid company holidays.

• Day off for your birthday.

• Year-end recharge period, with the company closed from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure, increasing in total amount over time.

• Company-wide annual retreat.

• 100% remote work-from-home flexibility.

• Choice of PC or Mac for work.

• Reasonable accommodations available for qualified individuals with disabilities.