Associate Director, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of a portfolio of client accounts, acting as the main strategic contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Proactively identify and mitigate account risks and seize opportunities.

• Develop, launch, and refine Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance concerning cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and strategize on performance enhancements.

• Create structured testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide guidance on creative direction.

• Employ AI tools to expedite research and copy development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and rectify technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to spot funnel issues.

• Report to the Associate Director of Operations while being accountable for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts while leading strategic conversations with clients.

• Demonstrated capability to steer campaigns towards established performance objectives while promoting client retention.

• Strong skills in direct-response copywriting, including ad content and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organization, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Background in performance marketing agencies is preferred.

• Direct-response advertising experience is preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Work Schedule.

• Performance Bonus opportunities.