Associate Director – Paid Advertising

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a team of paid advertising professionals, managing aspects such as workload, morale, utilization, development, coaching, and career advancement.

• Cultivate a positive experience for team members and foster a motivating team culture.

• Ensure the delivery of high-quality products to clients while maintaining efficient workflows and collaboration within the team.

• Mitigate revenue-impacting mistakes through stringent quality assurance practices.

• Manage client accounts, tracking performance and sentiment to ensure client retention and growth.

• Conduct monthly performance reviews for each team member's accounts.

• Achieve 98% adherence to budget and spending plans for the paid advertising team.

• Serve as Senior Lead or Account Director for a portfolio of clients, ensuring timely delivery of workflows.

• Provide proactive strategic recommendations across designated channels.

• Maintain client testing schedules and manage the next steps for experimentation projects.

• Identify performance risks early, differentiating between normal fluctuations and genuine account threats.

• Exhibit knowledge of the Power Circuit and nova ecosystem while contributing to operational excellence.

• Utilize AI technologies to enhance workflows, insights, and performance, modeling best practices.

• Act as a point of escalation for strategy and account performance, offering coaching to team members and facilitating solutions.

⛳️ Requirements

• At least 5 years of experience in digital marketing.

• Minimum of 3 years in an agency environment.

• A minimum of 4 years of direct experience with Search Engine Marketing.

• Familiarity with Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.

• Experience in campaign development and optimization, including bid management, keyword research, and ad copy creation for large enterprise accounts.

• Extensive campaign management experience in three or more additional campaign types.

• At least 4 years of hands-on experience with Meta ads focused on direct response campaigns.

• Additional experience with platforms like TikTok Ads, LinkedIn Ads, and Pinterest Ads is advantageous.

• Background in Lead Generation and B2B marketing.

• Over 3 years of management experience.

• Proficient in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• In-depth knowledge of funnel marketing and the role of paid advertising within the marketing funnel.

• Ability to derive meaningful insights from marketing data and narrate the story behind the numbers.

• Excellent written and verbal communication abilities.

• Strong organizational and project management capabilities.

• Self-driven with a robust desire for success.

• Superior interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic with the ability to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing organization.

• Must be legally authorized to work in the U.S.

🏝️ Benefits

• Competitive base salary with commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.

• 401(k) plan with a 4% employer contribution match.

• Unlimited Time Off available from day one.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic activities.

• Flexible work environment: fully remote, in-office, or hybrid options.

• A one-time $100 USD Work From Home (WFH) stipend included in your first paycheck.

• Access to an Employee Assistance Program (EAP).

• 12 observed national holidays in the United States plus 2 mental health recharge days each year.

• Unlimited opportunities for growth and leadership within a fast-expanding firm.

• Continuous employee development programs for personal and professional enhancement (Hedgehog and Vital 5s).

• Quarterly awards with prize money and recognition for outstanding achievements.

• Opportunities to participate in company DEI initiatives.