Associate Director, Omnichannel Brand Partner

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Collaborate with marketing and cross-functional teams to promote omnichannel and customer experience initiatives.

• Act as the strategic link between enterprise Omnichannel/CX and brand marketing teams.

• Oversee cross-functional omnichannel projects with significant autonomy.

• Manage relationships with agencies, including scope, budgets, and performance metrics.

• Provide guidance to marketing teams on SEO/SEM, social media, websites, email, display, and other digital strategies.

• Create and sustain omnichannel strategy roadmaps.

• Convert customer and performance data into actionable insights, recommendations, and measurable results.

• Ensure that recommendations are executed, monitored, and assessed.

• Identify and prioritize critical customer journey moments for patients, caregivers, and healthcare professionals (HCPs).

• Transform enterprise initiatives like modular content into actionable brand strategies.

• Promote adoption and consistency across various brands.

• Assist in digital and omnichannel experiences, digital media, and analytics for upcoming Immunology launch brands.

• Shape customer experience strategy for patients, caregivers, and HCPs.

⛳️ Requirements

• Bachelor's degree is mandatory.

• At least 8 years of experience in multi/omnichannel pharmaceutical marketing.

• Focus on digital engagement strategy and optimization of customer experiences.

• Capability to make data-driven business recommendations based on customer insights and trends.

• Expertise in data and analytics, including the ability to tell compelling stories with insights.

• Recent experience in or supporting startup/emerging life science organizations, particularly in rare/orphan diseases.

• Proven experience in designing and executing high-impact digital/customer experience programs.

• Familiarity with websites, UX, SEO/SEM, media, social platforms, CRM, analytics, and digital field tools.

• Strong understanding of marketing principles and customer behavioral objectives.

• Business savvy with the ability to clearly articulate complex technical concepts.

• Experience managing complex projects with a meticulous, hands-on approach.

• Leadership experience in managing agency relationships, project scopes, budgets, and contracts.

• Comprehension of the complete customer journey and significant moments.

• Ability to translate enterprise initiatives such as modular content into brand-level strategies.

• Skill in linking insights to strategic decisions, execution, and measurable outcomes.

• Capacity to prioritize and direct multiple projects simultaneously while meeting deadlines.

• Experience supporting pharmaceutical/biotech brand or product launches from pre-launch to commercialization.

• Preference for experience in a commercial matrix organization.

• Familiarity with pharmaceutical marketing and sales compliance concepts is preferred.

• Experience with third-party analytics and reporting vendors is a plus.

• Proficiency in modern business intelligence tools such as Tableau is preferred.

• Experience with Veeva toolset and Salesforce Marketing Cloud is highly desirable.

• Exceptional interpersonal, oral, and written communication skills.

• Executive presence with the ability to engage with senior leadership.

• Diplomatic and facilitation skills with the ability to influence without authority.

• Ability to work independently in ambiguous situations.

• Customer-focused mindset that aligns with Sobi's core values.

🏝️ Benefits

• Competitive salary.

• Generous vacation policy.

• Summer Fridays.

• Opportunities to attend popular conferences.

• Emphasis on work/life balance.

• 401(k) matching.

• Tuition reimbursement.

• Wellness reimbursement.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Additional recognition awards.

• Short-term bonus opportunities.

• Long-term bonus potential.

• Collaborative and team-oriented workplace.

• Option for remote work.