Associate Director of SEO, AI Growth Strategy

This is a fully remote position, open to applicants in California.

📋 Description

• Lead the management of organic search and AI-driven discovery for the entire portfolio.

• Develop and establish search strategies and standards across five consumer apparel and accessories brands.

• Identify areas where SEO and AI discovery initiatives will provide the most significant impact.

• Collaborate with brand teams as well as Product & Technology to implement the strategy.

• Increase organic search and AI-driven traffic, transforming them into profitable and scalable acquisition channels.

• Set performance targets in conjunction with brand leaders.

• Create detailed search and discovery roadmaps for each brand, focusing on revenue impact.

• Oversee a unified backlog across the portfolio.

• Ensure technical SEO is maintained across brand websites, covering aspects like crawlability, structured data, site speed, and migrations.

• Enhance collection pages, product pages, and editorial content for optimal search results and AI-generated responses.

• Monitor brand visibility in AI responses and address any gaps or inaccuracies.

• Experiment with new methodologies as search evolves.

• Develop a collaborative playbook to disseminate successful practices across brands.

⛳️ Requirements

• Minimum of 8 years in SEO and search marketing.

• Preferably experienced in the e-commerce sector.

• Proven history of driving organic revenue growth.

• Experience managing multiple brands or websites, whether in-house or at an agency.

• Proficient technical SEO skills are essential.

• Familiarity with Shopify is required.

• Experience with Google Search Console, GA4, and a leading SEO platform.

• Capability to articulate clear requirements for technical teams.

• Ability to influence cross-functional teams without direct authority.

• Strong analytical capabilities.

• Skill in converting data into actionable recommendations for executive leadership.

• Interest in how AI is transforming discovery processes.

• Willingness to experiment with new methods.

🏝️ Benefits

• Equal opportunity employer.

• A values-driven team committed to principles such as “Own the outcome,” “Learn and share,” and “Build for the long haul.”