Associate Director of Paid Advertising

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Lead a team of paid advertising professionals, managing their bandwidth, sentiment, utilization, coaching, development, and fostering team culture.

• Ensure the delivery of high-quality client products and uphold QA processes to prevent errors that could impact revenue.

• Oversee the book of business while monitoring account performance, sentiment, and status to retain and expand client relationships.

• Conduct monthly performance evaluations for team members and ensure the quality of products delivered.

• Maintain 98% adherence to budget accuracy and planned spending.

• Serve as the Senior Lead or Account Director for assigned clients, guaranteeing timely delivery of services.

• Provide proactive strategic recommendations across designated paid advertising channels.

• Manage client testing roadmaps and oversee the next steps for experimentation projects.

• Identify performance risks early and facilitate necessary interventions for accounts.

• Exhibit knowledge of the Power Circuit and nova ecosystem, contributing to operational excellence.

• Utilize AI technologies to enhance workflows, insights, and performance outcomes.

• Act as a point of escalation for strategy and account performance concerns.

⛳️ Requirements

• Over 5 years of experience in digital marketing, with at least 3 years in an agency environment.

• Minimum of 4 years of practical experience in Search Engine Marketing.

• Familiarity with Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.

• Experience in campaign development and optimization, including bid optimization, keyword research, and ad copy creation for large enterprise-level accounts.

• Significant experience managing campaigns in at least three additional types.

• At least 4 years of hands-on experience with Meta ads for direct response campaigns.

• Experience in Lead Generation and B2B marketing.

• Over 3 years of management experience.

• Proficient in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• Expert understanding of funnel marketing and the role of paid advertising within the marketing funnel.

• Ability to derive meaningful insights from marketing data.

• Advanced proficiency in spoken and written English.

• Strong communication skills, both written and verbal.

• Excellent organizational and project management capabilities.

• Self-driven with a strong motivation to achieve success.

• Exceptional interpersonal skills.

• Comfortable with client-facing presentations and communications.

• Strong work ethic and ability to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing company.

🏝️ Benefits

• Competitive base salary with commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic activities.

• Flexible work environment: full-remote, in-office, or hybrid options.

• A one-time stipend of 400,000 COP for Work From Home (WFH), added automatically to your first paycheck.

• Access to an Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits including Prima and Cesantias.

• Paid Social Security.

• Unlimited opportunities for advancement and leadership within a rapidly expanding company.

• Continuous employee development programs for both personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards, including prize money and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.